Small Biz Tip: Generation Y: Marketing via Mainstream Media

Tips from January 26, 2010

The Small Business tips today discuss marketing to Generation Y via mainstream media.

  1. Generation Y follow celebrities. When they see their favorite actor endorsing a product or service, they will pay more attention. Keep this in mind when you are trying to reach them through mainstream media. Familiar faces mean more attention.
  2. Gen Yers don't watch the news as much as other generations. They news get their news from MTV, websites, social media, or others. If you're going to market to them via TV, make sure it is on a channel that appeals to the younger generations. 
  3. To market to Gen Y, it is important to have an emotional connection with them. You need to create a sense of belonging to attract their attention. Use Gen Yers in your ads to depict your product/service as trendy, hip, or that "everyone is doing it."
  4. Gen Yers go see movies frequently. Check out your local movie theater and see if they have advertisements during the previews (many theaters nowadays do). 

Daily Overview: Mainstream media is a great place to market to Gen Y as they follow the popular trends and crave the emotional connection.