Small Biz Tip: Holiday Marketing: Email Marketing

Tips from November 10, 2009

The Small Business tips today will be about email marketing around the holidays.

  1. Include holiday greetings and designed themes in your email marketing. This can help set a certain tone if that's what you're looking to do.
  2. Don't blow-up subscriber inboxes with additional holiday email promotions. Instead substitute a standard email with the holiday one.
  3. Your subject line should include holiday phrases and special deals to entice people to open the email.
  4. Keep emails informative without spamming. Put direct links to holiday-branded landing pages instead of a link to your homepage.

Daily Overview: Don't be a Scrooge. Make email marketing over the holidays fun, informative and unique.