Small Biz Tip: Media Coverage: What to provide journalist with

Tips from August 20, 2009

The Small Business tips today discuss Media Coverage: What to provide journalist with:

  1. Press release or a 1-2 page media advisory that includes the details of your story, event, or new product/service.
  2. Strong headline that represents the most interesting points of your news article. Choose strong key words that are common but intriguing.
  3. Fact sheet that provides a list of all of the facts of your story, event, product. This will make it easy for a journalist to decide what they want to use in the story.
  4. Quotes from you, your employees, or a person related to your story. List the contact information for each person in case the journalist would like to ask further questions. 

Daily Overview: Provide journalist with a press release/media advisory, a headline, fact sheet, and supporting quotes.