Small Biz Tip: Executing a Promotional Event: Publicizing the Event

Tips from September 2, 2009

The Small Business tips today discuss Executing a Promotional Event: Publicizing the Event

  1. Flier's: list the date, time, location and attraction. Have them available at your store for customers, in participating stores, and posted around busy locations in town.
  2. Local media: contact through phone or e-mail. Include all information about your event along with a catchy paragraph describing the purpose it serves.
  3. Invitations: Create invitations to send out to customers whom you have their address. Online invitations for customers whom you have their e-mail. Post the invitation on your web page so that all views can be informed.
  4. Vocal: Go to your local chamber, city hall, or organization meeting to voice your event. Inviting people in person is a great way to get people to your event.

Daily Overview: Create flier's, information for local media, invitations (both online and mail), and voice the event at local meetings.