Tips from August 31, 2009
The Small Business tips today discuss Executing a Promotional Event: Choosing the Type of Event
- Identify the goal, message, idea or vision behind the event you are planning. You want your guests to leave knowing the purpose / benefit of the event they just attended.
- Choose a theme that directly relates to the purpose of the event in order to brand it effectively. This will keep it consistent and memorable!
- Establish what you want to take place during the event. Are you going to present a speaker, a 'how-to' session, sale, or prize give-away. These all bring in guests so it is important they are identified.
- Determine the people you want to target to come to the event. Investors, current customers, prospective customers, or business partners.
Daily Overview: Identify the goal of the event, an appropriate theme, what will take place at the event, and who will be there.