Small Biz Tip: Executing a Promotional Event: Choosing the Type of Event

Tips from August 31, 2009

The Small Business tips today discuss Executing a Promotional Event: Choosing the Type of Event

  1. Identify the goal, message, idea or vision behind the event you are planning. You want your guests to leave knowing the purpose / benefit of the event they just attended.
  2. Choose a theme that directly relates to the purpose of the event in order to brand it effectively. This will keep it consistent and memorable!
  3. Establish what you want to take place during the event. Are you going to present a speaker, a 'how-to' session, sale, or prize give-away. These all bring in guests so it is important they are identified.
  4. Determine the people you want to target to come to the event. Investors, current customers, prospective customers, or business partners. 

Daily Overview: Identify the goal of the event, an appropriate theme, what will take place at the event, and who will be there.