Small Biz Tip: Rebranding: Social Media

Tips from April 8, 2010

The Small Business tips today discuss rebranding strategies using social media.

  1. Change your tone on all social media accounts (Facebook, Twitter, LinkedIn, YouTube, etc). Be upbeat, excited, and open to discussing your rebranding and company.
  2. Change your look. Try incorporating your new rebranded logo and design to acknowledge you're in a transition period. Be consistent on all social media accounts.
  3. Twitter is a great social media resource for rebranding efforts. It allows for you and your followers to interact publicly to answer any and all questions with @ replies.
  4. Include pictures! Twitpic, yfrog, and Facebook Picture Uploader allow pictures to be instantly uploaded to those who follow you. Take advantage of this! Remember: Pictures speak louder than words!

Daily Overview: Communicate, update, and inform your followers in real time via social media to discuss your rebranding.