Small Biz Tip: Target Audience: How to grow your target audience

Small Biz Tip: Target Audience: How to grow your target audience

Tips from August 13, 2009

The Small Business tips today discuss target audiences: how to grow your target audience.

  1. Create a web page for your biz to increase visibility online. Contact info, map of your biz, description of products/services.
  2. Have an event/sale or write an interesting story about your business. Contact your local press to pitch your event/sale/story. Being in the paper/news/magazine will ensure a growth in your target audience.
  3. Open a new media stream: blog, twitter, LinkedIn. If you are unaware how to tackle this, ask an employee to create a work based one. This is reach out to others in and interested in your industry.
  4. Give your customers a discount for bringing a friend or family member into your store.

Daily Overview: Discover new communication streams to reach your target audience from all mediums.