Small Biz Tip: Tracking and Testing Your Advertising Results

Tips from Friday, May 8, 2009

The Small Business tips today will be about tracking the results of your advertising, it’s absolutely fundamental to your success.

  1. Coupons and offers with different codes for different runs or medias will help you find which ads and which route will do best for you.
  2. In testing different offers, headlines, copy and design, save money: test ads on less expensive media; cheaper newspapers, smaller ads, etc.
  3. Record how many calls from each ad come in. Use a phone extension even if you don't have one. It's a great way to track each ad.
  4. You can also track by asking for your customer's zip code or phone number. This will tell you the demographic return. 

Daily Overview: If you don't track your customer response rate, you will never know what is really working, and where you are just throwing your money away.