Small Biz Tip: Yellow Page Advertising

Tips from Thursday, May 7, 2009

The Small Business tips today will cover the elements you need to know in order to make a Yellow Page advertisement work.

  1. First determine if Yellow Page advertising is for you. How many repeat customers open the phone book every time to look you up?
  2. Know your customers, your category, and what your competition is doing before ever speaking to a YP sales rep!
  3. The 1st ad noticed is the 1st ad called over 50% of the time. Have a strong visual presence to draw attention: HIRE an artist.
  4. Customers looking at yellow page advertising are already sold. Give them the benefits & the facts so they'll call YOU.

Daily Overview: If Yellow Page advertising is for you, make sure you stand out from the commonly designed ads. Be Different!