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Small Biz Tip: Finding Your Target

Tips originally broadcast on November 14, 2008

The Small Business tips today will be about finding your target and defining elements.

  1. Define your product or service before you begin marketing otherwise you're throwing money away.
  2. Define who your customer is. "See" what he or she does, thinks, and wants. Find a way to give it to them in your product.
  3. Next choose the best medium to begin your marketing. Print, Internet, Radio, Newspaper, etc. Targeted and cost effective!
  4. Your product is judged by its packaging. Your advertising and marketing is the most important part of that package.

Daily Overview: Define your target market so that you can make the best decisions for proper marketing.


I post small business tips on my Twitter account each day, Monday through Friday. This is a reposting of those tips.