Tips originally broadcast on November 14, 2008
The Small Business tips today will be about finding your target and defining elements.
- Define your product or service before you begin marketing otherwise you're throwing money away.
- Define who your customer is. "See" what he or she does, thinks, and wants. Find a way to give it to them in your product.
- Next choose the best medium to begin your marketing. Print, Internet, Radio, Newspaper, etc. Targeted and cost effective!
- Your product is judged by its packaging. Your advertising and marketing is the most important part of that package.
Daily Overview: Define your target market so that you can make the best decisions for proper marketing.
I post small business tips on my Twitter account each day, Monday through Friday. This is a reposting of those tips.