Tips from Monday, December 15, 2008
The Small Business tips today will be about steps to developing a marketing plan.
- Your marketing plan needs specific goals and a time frame for completion. This is the first step to determine.
- Figure out which tools will help you meet your goals best. Internet, traditional media, special events, advertising? Research.
- Once you know your goals, time frame and tools you must now come up with a budget that reflects it all.
- Upon implementation you should monitor results & then adjust. Adjust because no initial plan is as effective as it could be.
Daily Overview: A good marketing plan needs a good foundation: goals, time, tools, a realistic budget and then adjustments.
I post small business tips on my Twitter account each day, Monday through Friday. This is a reposting of those tips.