Discount Tire

Discount Tire first opened its doors in 1960, when Bruce T. Halle rented an old plumbing supply building on Stadium Boulevard in Ann Arbor, Michigan. Bruce cleaned out the building, built countertops, repainted the sign outside, and displayed his initial six-tire inventory. As the stores only employee upon its opening, Bruce served as the tire technician, cleaning crew, salesman, and accountant. Because he didnt have an air compressor, Bruce would even haul a portable air tank to and from a nearby gas station so that he could inflate the tires he sold. Over time, Bruce nurtured that first Discount Tire store through hard work and a governing philosophy that now serves as Discount Tires founding principles: treat people with respect and fairness, care for those in need, always do what is right, work hard, be responsible, and have fun. By the end of the decade, our company grew to six stores and established a strong reputation for customer satisfaction.