The importance of multimedia content and user experience in today's marketplace. [Read Full Article]
A website is a perfect way to showcase your business online. Whether you are a restaurant, bakery, or landscaper, your small business needs a presence on the web. Your website will be the first thing potential customers see when they search for your services. You need to be where they’re looking – on the internet. There’s no better time than now to get started and make sure that your company has a quality website. [Read Full Article]
Reveal hot spots for fellow locals, and all the while earn cool rewards! Contribute your way to a sweet EZlocal tee, or even an Apple iPad or Chromebook! [Read Full Article]
Your website is your business’s platform and the focal point of your online marketing campaign so it should be updated regularly [Read Full Article]
Customer reviews are a fundamental part of your local marketing efforts and online reputation. If you can get enough good ones, they can go a long ways. A slew of good reviews can boost both your local search ranking as well as click-through rate (CTR), which should ultimately lead to converting more customers.
90% of consumers say an online review is as important as a personal recommendation while 72% say that positive reviews make them trust a local business more.
Below is a breakdown of some of the things that our team, and other industry experts, have found to be effective tactics in building high-value customer reviews for your business.
Tips on Building Customer Reviews (in no particular order)
Politely askYou should coach your staff to notice when you have a highly satisfied customer, and to politely ask, “Would you be willing to leave us a review?” If you have the customer’s email, personally send them a link (see... [Read Full Article]
Local citations continue to be a crucial part of any comprehensive SEO strategy. Not only do citations help users to discover local businesses across a variety of online platforms, but accurate citations are one of several contributing factors to local search rankings. [Read Full Article]
With health and safety measures in place at the majority of local businesses around the country, EZlocal would like to share and promote steps being taken to deliver services in a safe and healthy manner on ezlocal.com. Businesses with policies in place related to COVID-19 measures can now claim and prominently display their Health & Safety badge on the EZlocal directory. [Read Full Article]
Introducing 10 Ways Small Businesses Are CRUSHING It During the COVID-19 Crisis, and How You Can Crush It, Too! Jim Tracy, President of EZlocal, goes in-depth! EZlocal is a leader in digital presence management helping thousands of business locations manage their local-social-website content across internet directories, online maps, social networks, and search engines. [Read Full Article]
