Struggling to get more customer reviews? In 2025, it’s not just about asking nicely—it’s about making it easy, rewarding, and even automated. From AI-powered reminders to social media shoutouts, these five simple strategies will help your business stand out and attract more glowing feedback.
By Matthew Wells · January 30 2025
reviews, reputation
Customer reviews are a fundamental part of your local marketing efforts and online reputation. If you can get enough good ones, they can go a long ways. A slew of good reviews can boost both your local search ranking as well as click-through rate (CTR), which should ultimately lead to converting more customers.
90% of consumers say an online review is as important as a personal recommendation while 72% say that positive reviews make them trust a local business more.
Below is a breakdown of some of the things that our team, and other industry experts, have found to be effective tactics in building high-value customer reviews for your business.
Tips on Building Customer Reviews (in no particular order)
Politely askYou should coach your staff to notice when you have a highly satisfied customer, and to politely ask, “Would you be willing to leave us a review?” If you have the customer’s email, personally send them a link (see...
By Edward Hokinson · June 22 2021
reviews, reputation, gmb
What good is a testimonial if the person giving it doesn't know what to talk about? SMS, email, or face-to-face, these can help get the ball rolling.
By Evan Demma · May 21 2018
Testimonials, reviews, reputation, Customer Voice
In February, Darren Shaw of Whitespark presented the much anticipated Local Search Ranking Factors (2017) at a Local U workshop. Let us break it down into the executive summary you need to run it up the chain.
By Dave Cosper · June 05 2017
local, local seo, website, reputation
Build and maintain your online presence and reputation by utilizing your website, social media platforms and customer reviews!
By Cassie Fasick · May 24 2017
small buisness, social media, reputation
Outside of Yelp (whose review snippets were removed from Google) and native Google+ Local reviews, here are the top third-party sources for dentist reviews in the US.
By Dave Cosper · April 29 2014
reviews, local, local search, google plus
Having good quality reviews on your Google+ Local page (i.e., Place page) not only influences your ability to convert prospective customers, but can affect your local search ranking. Most customers won’t know to leave you a Google Places review, so it is important to promote or actively encourage customers to give honest reviews.
By Dave Cosper · September 11 2013
google, google plus, google, reviews
