When you want to figure out where to go for lunch, or who to call locally to fix your plumbing, where do you turn? Exactly. Search engines. Having a strong presence online means better rankings in search engines. Having a website is more important than ever for small businesses. A website can serve as a digital storefront, a platform to showcase products and services, and a way to communicate with customers. There is SEO value, certainly, and a website can also help with branding, and cultivating an identity. Having a well-designed website for your small business can set you apart and make a great first impression on potential customers. Additionally, a website can be a valuable tool for marketing and advertising. By optimizing a website for search engines and using social media to drive traffic, smal... [Read Full Article]

A website is a perfect way to showcase your business online. Whether you are a restaurant, bakery, or landscaper, your small business needs a presence on the web. Your website will be the first thing potential customers see when they search for your services. You need to be where they’re looking – on the internet. There’s no better time than now to get started and make sure that your company has a quality website. [Read Full Article]

Your website is your business’s platform and the focal point of your online marketing campaign so it should be updated regularly [Read Full Article]

Introducing 10 Ways Small Businesses Are CRUSHING It During the COVID-19 Crisis, and How You Can Crush It, Too! Jim Tracy, President of EZlocal, goes in-depth! EZlocal is a leader in digital presence management helping thousands of business locations manage their local-social-website content across internet directories, online maps, social networks, and search engines. [Read Full Article]

A: Having a grand social presence anywhere is a great thing, but you absolutely need a website for your business. [Read Full Article]

When your customer base is small, you can be exceptionally responsive to the needs and desires of those customers. But what about when the goal is active growth? Your website acts as a natural extension of word of mouth (not a substitute for it). [Read Full Article]

In February, Darren Shaw of Whitespark presented the much anticipated Local Search Ranking Factors (2017) at a Local U workshop. Let us break it down into the executive summary you need to run it up the chain. [Read Full Article]

Looking back on the past year, the importance of maintaining your business in the digital realm is readily apparent. Gone are the days of thumbing through a phone book, reorganizing your Rolodex, and coupon-clipping apart your local paper. Real-time information, mapping, and customer reviews are ubiquitous in local search. A wealth of information is at the click of a button - at least it’s expected to be -- if you’re a consumer. Consider some of this data. According to a Cisco update, global mobile data traffic grew an overall 81 percent last year. To help put that in perspective, consider that mobile data traffic this year was almost 18 times the size of the entire global internet data traffic in 2000, and more than 500 million new mobile device connections were accounted for in the last year. The growth is exponential. At the end of 2013, a Busin... [Read Full Article]