Local SEO & Small Business Marketing Tips

The Value of Google Posts for Local SEO: What You Need to Know

Google Posts, a feature of the Google Business Profile, offer businesses a powerful way to engage local customers and boost search visibility.

By EZlocal · April 23 2025 Google Posts, social, local seo, featured

10 Ways Small Businesses Are CRUSHING It During the Coronavirus Crisis

Introducing 10 Ways Small Businesses Are CRUSHING It During the COVID-19 Crisis, and How You Can Crush It, Too! Jim Tracy, President of EZlocal, goes in-depth! EZlocal is a leader in digital presence management helping thousands of business locations manage their local-social-website content across internet directories, online maps, social networks, and search engines.

By Jim Tracy · August 10 2020 small business, local, website, social

The Evolution Of Emojis

The history of emojis and the evolution of how they're used in day to day conversations of text messaging.

By Cassie Fasick · June 28 2017 emojis, social, iphone

Local Search Ranking Factors—Simplified

In February, Darren Shaw of Whitespark presented the much anticipated Local Search Ranking Factors (2017) at a Local U workshop. Let us break it down into the executive summary you need to run it up the chain.

By Dave Cosper · June 05 2017 local, local seo, website, reputation

Local Online Visibility: Five Areas Of Focus

Local online exposure is now imperative if you plan to grow your business. It’s also getting more competitive. To get a grasp on where to start, here are the five major components to focus on.

By Brockton Pomykala · April 18 2014 local search, local seo, seo, google

Small Business Owners Beware: Do Not Pay for Facebook Advertising

Facebook advertising offers a terrible return on investment. "Likes" do not equal dollars or customer engagement. Save your ad budget and build a following through the strength of your content.

By James · February 12 2014 facebook, Advertising, social

Small Biz Tip: Blogs: Drive Traffic to Your Blog

The Small Business tips today discuss how to drive traffic to your blog using Twitter.   Complete Your Profile - Fill out your biography, link to your blog, and any other information that others reading your Twitter OR blog could find you at. See the two as compliments of each other. Branding - Utilize the picture and background features. Create a brand for yourself - think of it as an Internet billboard. Create a theme that is consistent between your blog and your Twitter account. Links & Hashtags - Post bit.ly links on your Twitter account each time you create a post on your blog. This can be synched, but for beginners, it is a simple step of copying and pasting the link from your blog to bit.ly, then sending a tweet to your followers. Additionally, use hashtags (#) to brand your business and group your topics with other similar topics on Twitter. Be Visible! If you h...

By Cheryl Sowa · March 16 2010 small business tips, small business, branding, twitter

Who Needs Santa When You Have Social Media?

Government, Politics, and the Economy U.S. Stocks Extend Global Rally on Retail Sales, APEC Pledge U.S. stocks added to a global rally, sending the Standard & Poor’s 500 Index to a 13-month high, after retail sales increased more than forecast and Asian government leaders pledged to maintain economic stimulus spending. Bloomberg.comThe Economy6 Steps for Surviving the RecessionThe news today just is not very good. Every time we think we are on the upside of the downturn, we get thrown for another loop, hit with another tax, told it will be just a few more months before all this turns around. BusinessKnowHow.com...

By Cheryl Sowa · November 17 2009 small business brief, small business, economy, economy

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