The Small Business tips today discuss how to drive traffic to your blog using Twitter.
- Complete Your Profile - Fill out your biography, link to your blog, and any other information that others reading your Twitter OR blog could find you at. See the two as compliments of each other.
- Branding - Utilize the picture and background features. Create a brand for yourself - think of it as an Internet billboard. Create a theme that is consistent between your blog and your Twitter account.
- Links & Hashtags - Post bit.ly links on your Twitter account each time you create a post on your blog. This can be synched, but for beginners, it is a simple step of copying and pasting the link from your blog to bit.ly, then sending a tweet to your followers. Additionally, use hashtags (#) to brand your business and group your topics with other similar topics on Twitter.
- Be Visible! If you have a Twitter account to promote your blog, be active. Talk to your followers. Interact WITH them, not AT them.
Daily Overview: Blogging is a powerful tool for any business, and using Twitter is a great way to promote your blog.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.