Tips from April 9, 2010 The Small Business tips today discuss how to get involved to promote your rebranding campaign.
Local events are a great place to showcase your rebranded company. Chamber of Commerce meetings, small business associations, and town functions are great ways to get involved and display your rebranding campaign.
Host a "preview" party for your loyal customers. Allow them to check out your rebranded image and store before anyone else with the VIP treatment!
Sponsor a local sports organization. Many youth leagues are always looking for team sponsors. It's a great way to get your name out there, and to help the little ones in your community!
Be prepared. Have your elevator pitch, explanation for the rebrand, and some samples ready for anyone who asks. Be proud!
Daily Overview: Come off of your rebranding strategy in a BIG way. Host an event. Get physically involved and get noticed!... [Read Full Article]
Tips from April 8, 2010 The Small Business tips today discuss rebranding strategies using social media.
Change your tone on all social media accounts (Facebook, Twitter, LinkedIn, YouTube, etc). Be upbeat, excited, and open to discussing your rebranding and company.
Change your look. Try incorporating your new rebranded logo and design to acknowledge you're in a transition period. Be consistent on all social media accounts.
Twitter is a great social media resource for rebranding efforts. It allows for you and your followers to interact publicly to answer any and all questions with @ replies.
Include pictures! Twitpic, yfrog, and Facebook Picture Uploader allow pictures to be instantly uploaded to those who follow you. Take advantage of this! Remember: Pictures speak louder than words!
Daily Overview: Communicate, update, and inform your followers in real time via social media to discuss your rebranding. [Read Full Article]
Tips from April 7, 2010 The Small Business tips today entail how to discuss rebranding on your business blog.
Track your progress on your business blog. Go over each important step - what you're doing and why. This will keep people involved and informed.
Give detailed explanations. For example, if you're redesigning your logo, explain why. What is different? Is there a new meaning? Why are you changing it? What does it mean to you?
While it is important to update and educate your customers and consumers about the rebranding, keep in mind your competitors are also following your every move. Don't divulge important information or strategies you do not want them to know.
Encourage two way communication. Pose questions on your blog, and ask them to comment with responses. Additionally, dedicate a blog post to strictly asking if your followers have any questions about the rebranding.
Daily Overview: Your business blog will help you get... [Read Full Article]
Tips from April 6, 2010 The Small Business tips today discuss communicating while rebranding your business.
Many people will have questions about your rebranding. Answer questions that are posted on your website, in comments, on social media, or any other communication channel publicly. This way, others who might have the same question will be able to see your answer. Explain the change, and what you hope to accomplish in each answer.
Be authentic. When you're communicating to others outside your company make sure you are accurate in explaining what exactly is going on. Tell the truth. Be real. Any discrepancies will look poorly upon your company.
If you announce something, make sure you follow through. There is nothing worse than consumers, customers, and competitors with high expectations and be let down.
Keep communication lines open and available. Your website is a great communication tool, as well as your social media accounts (more later th... [Read Full Article]
Tips from April 5, 2010 The Small Business tips today discuss rebranding strategies.
Create a strategy first. Going into a rebranding without having a set goal or plan of attack will not only look sloppy, but it can damage your brand, reputation, and business.
Keep your employees on the same page. Inform everyone at your business about the new rebranding campaign. This way, all employees can answer any questions that may come up about your new campaign.
Make sure key players agree on the rebranding plan. A plan which is only agreed upon by a few of the upper level management will not work in the long run. Keep making changes until you find a plan that everyone agrees on.
Build a timeline. It takes time to rebrand: marketing collateral, logo, social media (look for tips this week!), getting the word out, and any other odds and ends to take care of.
Daily Overview: Rebranding without a plan is a bad idea. Take the time to thin... [Read Full Article]
Tips from March 19, 2010 The Small Business tips today discuss having a guest blogger contribute to your blog.
Do your research. Find out who has good information to share and who you can trust. Reach out to colleagues, industry experts, or even other employees. Send emails, tweet, or pick up the phone and call.
Give guidelines, but allow creative freedom. Give a word range that guest bloggers should shoot for. If you would like your guest to talk about a certain topic, tell them. Be as specific as you need to be to generate the post you want, but don't be too picky. Give them freedom.
Prep your guest blogger. Give them a rundown of your blog, including the style, typical length, and readership. Additionally, announce your guest on blog a few posts in advance. Spread the word!
After the guest blog is published, thank your contributor. Gauge the results and your reader response. Suggest your guest blogger posts a link on their... [Read Full Article]
Tips from March 18, 2010 The Small Business tips today discuss SEO (search engine optimization) for blogs.
Keep your content fresh. The easiest tip for SEO is to have great content that will get you found without much promoting. The quality of your work and original content will get you found on the top search engines.
Keywords - Important words that people will search for search engines, such as Google, Yahoo!, or Bing, are important when creating your blog post. Keywords should be in your title, subtitle, URL, and tags.
Posting links to your blog in outside sources provides links back to your website. Unfortunately, this could also be labeled as spam if done incorrectly. Keep posting your blogs on comments to other blogs in your industry, or those that you know personally and professionally. Don't get too carried away, you could ruin your reputation.
Social media provides a great way to provide a link for others outside your... [Read Full Article]
Tips from March 17, 2010 The Small Business tips today discuss marketing your business with your blog.
Listen - Do you know what is going on in your industry? Your blogosphere? The world today? You need to listen to know what others are talking about, what people want to know, and what people need to know. Listen first, then blog.
Personal & Professional - Create a relationship with clients, or potential clients, in the blogosphere. Include others you work with who contribute to your blog. Create a short bio on each employee, and let them interact as well.
Don't Be Too Salesy! It is okay to sell to your readers, but only after you create a brand and a relationship with your readers. Avoid being too salesy, instead, blog about what is important to your industry, followers, and clients, and add a short product placement at the end.
Get into a rhythm of posting to your blog. Post a few times every week, about 2-3 times is a go... [Read Full Article]