Tips from April 8, 2010
The Small Business tips today discuss rebranding strategies using social media.
- Change your tone on all social media accounts (Facebook, Twitter, LinkedIn, YouTube, etc). Be upbeat, excited, and open to discussing your rebranding and company.
- Change your look. Try incorporating your new rebranded logo and design to acknowledge you're in a transition period. Be consistent on all social media accounts.
- Twitter is a great social media resource for rebranding efforts. It allows for you and your followers to interact publicly to answer any and all questions with @ replies.
- Include pictures! Twitpic, yfrog, and Facebook Picture Uploader allow pictures to be instantly uploaded to those who follow you. Take advantage of this! Remember: Pictures speak louder than words!
Daily Overview: Communicate, update, and inform your followers in real time via social media to discuss your rebranding.