When your customer base is small, you can be exceptionally responsive to the needs and desires of those customers.
But what about when the goal is active growth? Your website acts as a natural extension of word of mouth (not a substitute for it). [Read Full Article]
The difference between pyramid schemes and Ponzi schemes is in the methodology. Pyramid schemes rely on multiple levels of investors, each promising exorbitant returns to the succeeding level, whereas Ponzi schemes feature a central figure who promises exorbitant returns to all investors.
Knowing risk as they do, those at BusinessInsurance.org want to help you recognize and steer clear of these dangerous investments:
Pyramid schemes are organized into investor levels. At each level, investors are responsible for recruiting new investors and obtaining money from them. It begins when one person asks a small group of people for a sum of money in exchange for a promise of large returns. Each of those investors must then approach another small group of investors and make the same promises. After recruiting new investors, existing investors pay a portion... [Read Full Article]
Okay, there isn't really a "Miss EZlocal," but if there was, Ashley Strohmier would be the favorite. A top 10 finisher in last weekend's Miss USA Pageant, Strohmier spoke out in support of small business owners:
My father owns his own heavy-equipment company and I've seen, time and time again, how people have tried to take advantage of his company. I want to be a corporate attorney to protect small business owners and what they have done.
[Read Full Article]
If your business doesn't have a webpage on the internet already, you're way past overdue to get one. [Read Full Article]
Can you tell me more about yourself? I was born in Kiev, Ukraine and immigrated to the United States when I was 19 years old. I received a full scholarship to Roosevelt University Musical College in Chicago. I graduated in three years, with honors, from the Chicago Musical college with a Bachelors degree in Piano Performance and Pedagogy. I then attended Northern Illinois University for graduate school on a full scholarship, and received my Master's degree in Piano Performance and Pedagogy in 1999.
What made you decide to start your business? I have been teaching music all my life. While I was a student at Roosevelt, I began teaching a few people on the side. Word began to spread of my teachings, and the number of students I had kept growing. Six years ago, I got my own space and started my teaching business.
What was the biggest challenge you had to overcome? The biggest challenge tha... [Read Full Article]
Many small business owners treat their business like their own child, and they definitely should. New small businesses need caring, nurturing, constant supervision, and could potentially cause an all-nighter. As the business continues to grow and employees are hired, the small business owner solidifies his or her role as leader of the business. As time goes on, it is important for the small business owner to become a trustworthy leader and relinquish some control over the business to its employees. But, some small business owners never reach that level of trust, and hinder their leadership abilities. Here are a few scenarios where small business owners are lacking in leadership.You Have Anxiety About Giving Others ControlOccasionally, small business owners turn into control freaks: watching over employees shoulders, refusing to leave work before anyone else, meddling in others' work, and just being overbearing. Giving up the reigns is a difficult task, especially when... [Read Full Article]
ABC Online and On Your Side Check out our NEW EZlocal Premium listing! Receive a featured listing on EZlocal.com, enhanced business profile, top search engine submission, and local SEO consultation to get your business found online with our new EZlocal Premium. Are you listed yet?Health Care ReformWhat Health Care Reform Means for Your BusinessThe sweeping health-care bill passed by the House of Representatives Sunday, and now headed for President Obama's desk, promises a sea change in the way that small business owners purchase and provide health insurance for themselves and their employees. CNNmoney.comHealth Care Reform [Read Full Article]
Business blogs are great. Not only do consumers get information on company's marketing campaigns, successes, and industry news, but also insight on the company itself. Blogs used correctly will draw people in, and create a great business-customer relationship. Those blogs which fail at creating this relationship and are used incorrectly could prove detrimental to your business. There are a few simple things that your business blog can do stop your blog up for business failure. Do you want to run your business into the ground?
Don't Include RSS Feeds
"Who cares about making it convenient for those who are following you? If they want to find your blog, they will. What's the use for an RSS feed?" RSS feeds are a great way for your loyal readers to receive updates immediately each time your blog is updated. These people could include employees, customers, potential customers, competitors, or random people on the internet looking to gain in... [Read Full Article]