A little overboard? Probably. But with the avalanche of data over the past year and blog after article after write-up about the future of mobile, it is pretty clear this is an area of big interest to marketers. The progression of our information gathering methods has always pointed to a personalized mobile experience, though. Think about it. First, we sent messengers on horseback or trained birds to a location to gather intel and return to us. Then we decided to build libraries and venture to these locations ourselves. Eventually the hike became too much and we demanded up to date informat... [Read Full Article]
Well, we’re all still here. 2013 has arrived without any asteroids, pole shifts, or extraterrestrial life and now some of the population has more water and freeze dried food than they know what to do with. It’s a new year filled with new opportunity and as status quo, new angles ripe for the picking in the marketing business. One in particular should be considered as the #1 overall pick in the 2013 Marketing Draft. With little competition in an area of exponential growth and the potential to dominate the e-commerce market, there should be no hesitation in shifting time and effort into restructuring your approach to capitalize. Déjà vu yet? I can’t blame you. That sounded like the opening statement to many of the “importance of the smartphone” arguments. While in the same vein, the smartphone has finally established itself as a crucial business marketing element. What I am referring to has been cleverly coined “The Year of the Tablet”. Although on the surface these two devices seem to serve the same pur... [Read Full Article]
Tips from March 19, 2010 The Small Business tips today discuss having a guest blogger contribute to your blog.
Do your research. Find out who has good information to share and who you can trust. Reach out to colleagues, industry experts, or even other employees. Send emails, tweet, or pick up the phone and call.
Give guidelines, but allow creative freedom. Give a word range that guest bloggers should shoot for. If you would like your guest to talk about a certain topic, tell them. Be as specific as you need to be to generate the post you want, but don't be too picky. Give them freedom.
Prep your guest blogger. Give them a rundown of your blog, including the style, typical length, and readership. Additionally, announce your guest on blog a few posts in advance. Spread the word!
After the guest blog is published, thank your contributor. Gauge the results and your reader response. Suggest your guest blogger posts a link on their... [Read Full Article]
Tips from March 17, 2010 The Small Business tips today discuss marketing your business with your blog.
Listen - Do you know what is going on in your industry? Your blogosphere? The world today? You need to listen to know what others are talking about, what people want to know, and what people need to know. Listen first, then blog.
Personal & Professional - Create a relationship with clients, or potential clients, in the blogosphere. Include others you work with who contribute to your blog. Create a short bio on each employee, and let them interact as well.
Don't Be Too Salesy! It is okay to sell to your readers, but only after you create a brand and a relationship with your readers. Avoid being too salesy, instead, blog about what is important to your industry, followers, and clients, and add a short product placement at the end.
Get into a rhythm of posting to your blog. Post a few times every week, about 2-3 times is a go... [Read Full Article]
In the NewsU.S. to Help Banks in Distressed AreasThe Treasury Department will invest up to $1 billion from the federal bank bailout fund in small banks and credit unions that make loans to small businesses in some of the communities most ravaged by the economic downturn, officials announced on Wednesday. NYtimes.com
Management & Operations How To Develop Your Global Leadership Pipeline To stay competitive in your industry and accomplish your goals, it is important to have strong leadership. This stems from executives, managers, and even entry-level employees, as they develop skills for improving the... [Read Full Article]
Tips from February 4, 2010 The Small Business tips today discuss common marketing mistakes.
Weak Message: It takes people a few minutes and thought to figure out the marketing message you are trying to send.
Focus On You: Talk only about your products, services, and business rather than what you can do for clients.
No Call to Action: You attract potential customers to be interested, but do not motivate them to act on their needs and wants and bring revenue to your business.
Lack of Follow Up: You receive a potential customer's contact information, but store it instead of following up and close the sale.
Daily Overview: A vague advertisement with little motivation and follow up is no way to market to customers. Avoid this by engaging with consumers, strong marketing collateral, and following up. More next week. [Read Full Article]
Wal-Mart has set on an endeavor to break into the Chicago retail market yet again. A location has been proposed in Chatham, a town on the South Side of Chicago, for a second Wal-Mart within Chicago city limits. There are people that have voiced their opinions against Wal-Mart. Some believe that there will be no tax revenue for the city, no net job increase, Wal-Mart will drive down wages, and, most importantly, destroy local businesses. Wal-Mart and its allies refute the accusations, saying that the neighborhood and its area residents should be the ones who decide on the fate of the mega mart. Truthfully, the South and West sides of Chicago don't have very many options for their necessities and few resources. The Chatham Wal-Mart is one of the suggested solutions. The StoryAll businesses, including ones that are already established, need to have support to get the business started on the right foot. This can be done through public relations, marketing efforts, words o... [Read Full Article]
Sometimes known as the Millennials, Connecteds and Unreachables, Generation Y is compromised of individuals in their 20s and younger, or born in 1982 or later. They are an important generation to understand because they are comprised of 71 million Americans who spend over 200 billion dollars annually. They're taking over the Baby Boomers as the largest percentage of the working world. Gen Yers are hard to reach as a whole, yet one of the largest markets to make purchases. The best way to market to Generation Y is to not market to them, instead, establish a connection.As a Gen Yer, I can tell you that we are a very unique group to understand, and an even more complicated group to know how to market to. Gen Yers are a product of Baby Boomers, and we were raised in a different way than any other generation. Baby Boomers raised us to be optimistic, live our lives first and work second, and that we can do and be anything we want to. Ta... [Read Full Article]