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The age of mobile is upon us! Get on board or suffer the consequences!

A little overboard? Probably. But with the avalanche of data over the past year and blog after article after write-up about the future of mobile, it is pretty clear this is an area of big interest to marketers. The progression of our information gathering methods has always pointed to a personalized mobile experience, though. Think about it. First, we sent messengers on horseback or trained birds to a location to gather intel and return to us. Then we decided to build libraries and venture to these locations ourselves. Eventually the hike became too much and we demanded up to date informat... [Read Full Article]


Tablet Marketing. What Sets it Apart From Mobile?

Well, we’re all still here. 2013 has arrived without any asteroids, pole shifts, or extraterrestrial life and now some of the population has more water and freeze dried food than they know what to do with. It’s a new year filled with new opportunity and as status quo, new angles ripe for the picking in the marketing business. One in particular should be considered as the #1 overall pick in the 2013 Marketing Draft. With little competition in an area of exponential growth and the potential to dominate the e-commerce market, there should be no hesitation in shifting time and effort into restructuring your approach to capitalize. Déjà vu yet? I can’t blame you. That sounded like the opening statement to many of the “importance of the smartphone” arguments. While in the same vein, the smartphone has finally established itself as a crucial business marketing element. What I am referring to has been cleverly coined “The Year of the Tablet”. Although on the surface these two devices seem to serve the same pur... [Read Full Article]


Small Biz Tip: Blogs: Guest Bloggers

Tips from March 19, 2010 The Small Business tips today discuss having a guest blogger contribute to your blog. Do your research. Find out who has good information to share and who you can trust. Reach out to colleagues, industry experts, or even other employees. Send emails, tweet, or pick up the phone and call. Give guidelines, but allow creative freedom. Give a word range that guest bloggers should shoot for. If you would like your guest to talk about a certain topic, tell them. Be as specific as you need to be to generate the post you want, but don't be too picky. Give them freedom. Prep your guest blogger. Give them a rundown of your blog, including the style, typical length, and readership. Additionally, announce your guest on blog a few posts in advance. Spread the word! After the guest blog is published, thank your contributor. Gauge the results and your reader response. Suggest your guest blogger posts a link on their... [Read Full Article]


Small Biz Tip: Blogs: Marketing Your Business

Tips from March 17, 2010 The Small Business tips today discuss marketing your business with your blog. Listen - Do you know what is going on in your industry? Your blogosphere? The world today? You need to listen to know what others are talking about, what people want to know, and what people need to know. Listen first, then blog. Personal & Professional - Create a relationship with clients, or potential clients, in the blogosphere. Include others you work with who contribute to your blog. Create a short bio on each employee, and let them interact as well. Don't Be Too Salesy! It is okay to sell to your readers, but only after you create a brand and a relationship with your readers. Avoid being too salesy, instead, blog about what is important to your industry, followers, and clients, and add a short product placement at the end. Get into a rhythm of posting to your blog. Post a few times every week, about 2-3 times is a go... [Read Full Article]

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