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Small Biz Tip: Rebranding: Blog

Tips from April 7, 2010

The Small Business tips today entail how to discuss rebranding on your business blog.

  1. Track your progress on your business blog. Go over each important step - what you're doing and why. This will keep people involved and informed.
  2. Give detailed explanations. For example, if you're redesigning your logo, explain why. What is different? Is there a new meaning? Why are you changing it? What does it mean to you?
  3. While it is important to update and educate your customers and consumers about the rebranding, keep in mind your competitors are also following your every move. Don't divulge important information or strategies you do not want them to know.
  4. Encourage two way communication. Pose questions on your blog, and ask them to comment with responses. Additionally, dedicate a blog post to strictly asking if your followers have any questions about the rebranding.

Daily Overview: Your business blog will help you get the word out about your business, as well as keep those who matter in the loop.




We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.


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