Local SEO & Small Business Marketing Tips

Despite Economic Slowdown, A.I. Startups Raised 27 Billion Dollars in Last 3 months

Nearly half of all money raised by American startups from April to June was invested into Artificial Intelligence (AI) startups. Learn about how the attitude on startups is changing and what this means for businesses moving forward below.

By Matthew Wells · July 11 2024 economy, startups, funding, artificial intelligence

Cybercriminals Target Local Governments

In the NewsCybercriminals Target Local GovernmentsA new trend has local governments on guard: global computer hackers stealing their money.Legal IssuesSenate May Take Up Another Pay Bill Before End of TermProponents say the bill would help women pull even with men in compensation levels, asserting that women make only 77 cents for every dollar that men earn. The issue takes on more urgency during a recession, they say, because women are the sole breadwinners in many households. Economy

By Cheryl Sowa · March 16 2010 small business brief, small business, economy, economy

Small Business Owners to Shoppers: Stay Put

Management and OperationsIdentify New Consumer NormsThe recession has changed how customers shop, possibly forever. Entrepreneur.com Management and Operations Resolving Employee Complaints Before They Hit the Internet The question is what to do about employee complaints about the workplace. It's more than a matter of damage control. Trying to repair the harm to internal morale, recruitment efforts, and corporate reputations after the fact is not as effective as preventing the damage in the first place. ManageSmarter.com Management and Operations

By Cheryl Sowa · January 26 2010 small business brief, marketing, small business, economy

Three Best Ways to Sell Excess Holiday Merchandise

Management and Operations Ten Worst Communication Blunders of 2009 From a steady review of major news events, here are the ten worst communication blunders of 2009. BusinessKnowHow.com Management and OperationsProductivity Coach's Corner: Clear the Clutter, Create OpportunityThe following is a specific key to success in lightening the load on your body and mind. This is a practical activity, one you can do to reduce the unnecessary physical and psychological stress you may be carrying around right now. Wouldn't it be worth it to invest less than one half of an hour to regain some confidence and control? M...

By Cheryl Sowa · January 05 2010 small business brief, small business, economy, customer service

Ho Ho Hold the Holiday Perks

We've all seen the holiday-themed TV shows and movies with large, elaborate Christmas parties for employees with dinners, complimentary gifts, and the ever-so dangerous open bar. As a result of the recent economic struggle, many holiday parties are being cancelled.   A few years ago, many businesses offered employees bonuses, gifts, and holiday themed parties, as well as some perks for clients. Instead, businesses are turning to different strategies when deciding ways to thank employees and customers. According to an American Express OPEN Small Business Holiday Monitor, a survey of about 500 business owners, only 31% of business owners plan to give year-end bonuses this year, which is down from 44% last year. Additionally, only 16% will give raises, down from 30% in 2008. Almost 25% of businesses have stopped all gifts, but 28% are coming up with creative gifts, bartering, or incentives to avoid spending money. If your small business usually throws an annual holiday party, thi...

By Cheryl Sowa · December 03 2009 small business, economy, customers, holiday parties

Consumers Do Homework Before Buying This Holiday Season

Government, Politics, and the Economy Is It Too Early to Start Thinking About a Rebound? It may not feel like it yet in your town or in your industry, but there are indications that things are getting better. NYtimes.comManagement and OperationsHow to Not Go Out of BusinessStart by studying how your best customers interact with your brand and its competitors, then brainstorm ways to address any shortcomings. BusinessWeek.com Management and Operations

By Kim Fenolio · December 01 2009 small business brief, economy, training, business

Who Needs Santa When You Have Social Media?

Government, Politics, and the Economy U.S. Stocks Extend Global Rally on Retail Sales, APEC Pledge U.S. stocks added to a global rally, sending the Standard & Poor’s 500 Index to a 13-month high, after retail sales increased more than forecast and Asian government leaders pledged to maintain economic stimulus spending. Bloomberg.comThe Economy6 Steps for Surviving the RecessionThe news today just is not very good. Every time we think we are on the upside of the downturn, we get thrown for another loop, hit with another tax, told it will be just a few more months before all this turns around. BusinessKnowHow.com...

By Cheryl Sowa · November 17 2009 small business brief, small business, economy, economy

10 Things You Can Do in the Next 60 Days to Market Your Business and Close More Sales

Government, Politics, and the Economy Economy Jumps 3.5 Percent to Largest Growth in Two Years Consumer spending, exports and investments experience greatest gains. ManagerSmarter.comManagement and OperationsSmall Shops Make Big Play for Holiday ShoppersMerchants roll out Christmas wares weeks in advance to lure customers away from large discount retailers. WSJ.comManagement and Operations

By Cheryl Sowa · November 03 2009 small business brief, marketing, small business, economy

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