Facebook advertising offers a terrible return on investment. "Likes" do not equal dollars or customer engagement. Save your ad budget and build a following through the strength of your content. [Read Full Article]
Posting as your business on your own business page can feel really impersonal to a fan. Sometimes you just want to comment and like updates using your personal Facebook account. It took some digging, but I finally found it.
Go to edit your page:
Then choose the option "Your Settings." There you will find an option to 'Always comment and post on your page as your business, even when logged in as yourself.'
Easy enough? [Read Full Article]
Today I saw a post from a friend on Facebook touting a new feature. Their wall post read:
“Hey check this new facebook feature out, i got my own mobile number. go to www.fb-mobile.com to get it.”
Forty minutes later I found out their account had been hacked.
A quick whois on the above domain shows the url (www.fb-mobile.com) is registered to JIANGSU BANGNING SCIENCE & TECHNOLOGY CO. LTD and it was registered j... [Read Full Article]
Good SEO campaigns all share a common focus: improving your ranking in the Google search results. More generally, a good SEO campaign should seek to improve your rankings at whatever sites boast the highest traffic. At the moment, Google is by far the most used site for local searches. Ninety percent of local consumers use search engines and 65% of the time that search engine is Google. In fact, Google has consistently been the number #1 visited website since September 2007, when it passed Myspace.com. That is, until the week of March 13, 2010.
During the week of March 13th, 2010 Google was the second most visited U.S. website. The first? Facebook. According the CNN, which cites the web analysis firm Experian Hitwise, “Facebook accounted for 7.07% of U.S. Web traffic... [Read Full Article]
In the last few days Google has begun to allow custom links to be added to business profiles in Google Places. Up until now, only one website link was allowed to be added to Google Places profiles. One of the biggest rules was the website given in the Google Places profile was to be the best online representation of that company.
This will now allow a business to promote other pages such as their Facebook page, Twitter page, LinkedIn page and any other profile page the business owner wants to promote.
After you click “More Details” the links display like this:
[Read Full Article]
Management and OperationsIdentify New Consumer NormsThe recession has changed how customers shop, possibly forever. Entrepreneur.com
Management and Operations Resolving Employee Complaints Before They Hit the Internet The question is what to do about employee complaints about the workplace. It's more than a matter of damage control. Trying to repair the harm to internal morale, recruitment efforts, and corporate reputations after the fact is not as effective as preventing the damage in the first place. ManageSmarter.com Management and Operations [Read Full Article]
Management and Operations Marketing Lowdown: Five Steps To Better Retail Displays A recent poll asked average Americans which of their five senses they would least be willing to lose. The result? Overwhelmingly, the eyes have it. But before we can learn anything with our eyes, we must be interested enough to look. Our attention must be captured. ManageSmarter.com Management and OperationsManaging the Direct Marketing Supply ChainA direct marketing offer can reach its potential customers through print mailings, e-mail blasts, Website offerings, television advertising, Internet... [Read Full Article]
Tips from December 14, 2009 The Small Business tips today discuss marketing to Generation X via social media.
Use social media to promote a new product. Gen X is open to trying new things and value new opportunities, and they will respond the best to free trials.
Facebook fan pages need to be communicating with your fans, offering value and at a pace that isn't too intrusive. Gen Xers don't want to be annoyed with pointless and/or excessive updates. You also don't be silent. Find a happy medium.
Gen X is also active on Twitter. Tweet trivia to your followers and have a prize, such as a free gift or discounted coupons, to give to the first, correct or creative replies.
Write a blog. If you don't have one on your website or don't know how, sign up with a free service like Blogger. Be sure to give your potential readers a way to share your stuff, too. Have the [Read Full Article]