Boost Your Local SEO with Check-ins: A Game-Changer for Your Business
Jul 02
In today’s digital landscape, being found online is crucial for local businesses. But how do you stand out in a crowded market and attract customers right where you serve them? Enter Check-ins, a powerful feature included with a subscription to Dash by EZlocal that’s designed to elevate your local SEO, enhance online visibility, and drive more traffic to your business.
What Are Check-ins?
Check-ins are a simple yet effective way to get credit from search engines for every service you complete. Think of them as digital markers that tell Google and other platforms where you’ve been working and what you’ve been doing. Each time your team finishes a customer job, they can log a Check-in through the EZlocal dashboard, including details about the service provided and the location. Optionally, they can attach a photo or video to make it even more impactful. These Check-ins are pinned to the customer’s location, right where your potential clients are, boosting your business profile and website’s local rankings across the key cities and neighborhoods you target.By encoding every Check-in with location information, EZlocal makes it easy for search engines to read and display your content. This leads to improved local SEO, better visibility in search results, and a stronger digital footprint for your business.
Why Check-ins Are a Must for Local SEO
Local SEO is all about ensuring your business appears when people search for services in your area. Check-ins give you a competitive edge by:
- Providing Valuable Location Data: Each Check-in ties your services to specific locations, helping search engines understand your service area and boosting your rankings in the cities and neighborhoods you serve.
- Increasing Visibility: Check-ins index in Google search results, elevating your presence on Google Maps and organic searches while driving more traffic and leads to your website.
- Enhancing Keyword Relevance: By detailing the services you provide, Check-ins give you keyword value for everything you do. Adding photos or videos provides an extra rankings lift with fresh, relevant media.
The result? More visibility, higher-quality leads, and ultimately, more jobs for your business.
The Benefits of Using Check-ins
Check-ins offer a range of advantages that can significantly impact your business:
- Improved Local SEO: Frequent Check-ins showcase your activity in specific areas, acting as a digital “hand raise” that search engines use to gauge your relevance in local searches.
- Better Online Visibility: The combined power of Check-ins, photos, videos, and reviews enhances your Google Maps rankings and organic search performance.
- Stronger Brand Recognition: Check-ins demonstrate that customers are engaging with your business, building social proof that encourages others to choose you.
- Engaging Social Media Content: Photos and videos from Check-ins can be shared online, attracting more fans and boosting your reputation.
As your local ranking and reputation grow, from a single job to your full service area, the results speak for themselves: increased traffic, higher-quality leads, and a thriving business.
How Check-ins Work
Using Check-ins is straightforward and seamless with the EZlocal dashboard. Here’s how it works:
- Log the Service: After completing a job, your team submits a Check-in detailing what they did (e.g., “HVAC Installation in North Chicago”).
- Pin the Location: The Check-in is tied to the customer’s location, reinforcing your presence in that area for search engines and prospects.
- Add Media (Optional): Attach a photo or video to showcase your work, enhancing both SEO and social media engagement.
This process builds a digital trail of your services, driving up your local rankings and making it easier for customers to find you.
The Anatomy of a Check-in
To maximize the impact of your Check-ins, include the following elements:
- Title: Pair the service name with the location (e.g., “Roof Repair in Seattle”).
- City, State, Zip: Specify where the service was completed.
- Description: Write a brief, informative summary of the work done. Include key details, customer feedback, or unique aspects of the job.
- Photo (Optional): Add a picture of the completed work to visually highlight your expertise.
This structured format ensures search engines can easily index your content, improving your chances of ranking higher in local searches.
How to Add a Check-in
Ready to start? Adding a Check-in is quick and easy through the EZlocal dashboard. Follow these steps:
- Log in to your EZlocal dashboard.
- Navigate to the Check-ins tab in the navigation bar.
- Click the Check-in button.
- Enter details about the job you recently completed, including the title, location, description, and an optional photo.
- Click Submit.
If you already have a claimed EZlocal listing, you’re ready to go. If not, create a free business listing at https://dash.ezlocal.com/newlisting/. Once set up, encourage your team to log Check-ins after every job to maximize your local SEO benefits.
Get Started Today
Check-ins are more than just a feature, they’re a strategy to grow your business. By logging every service you complete, you’re telling search engines and potential customers that you’re active, reliable, and ready to serve. This translates to stronger rankings on Google Maps, better placement in organic search, and improved visibility in image and video search results. Don’t miss out on this opportunity to expand your digital footprint and attract more customers. Start using Check-ins today and watch your online presence flourish.
