Stay Updated! COVID-19 pandemic business resources hub »

Customer Review Card for Google Places [Template]

Having good quality reviews on your Google+ Local page (i.e., Place page) not only influences your ability to convert prospective customers, but can affect your local search ranking. Most customers won’t know to leave you a Google Places review, so it is important to promote or actively encourage customers to give honest reviews. [Read Full Article]

10 Customer Review Building Tips for Google+ Local

Customer reviews are a fundamental part of your local marketing efforts and online reputation. If you can get enough good ones, they can go a long ways. A slew of good reviews can boost both your local search ranking as well as click-through rate (CTR), which should ultimately lead to converting more customers. A Local Consumer Review Survey (2012) showed that approximately 72% of consumers trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business. But building customer reviews, and doing it ‘the right way’, especially on Google (with all of their flip-flops and recent updates) has been a dizzying process for SMBs.... [Read Full Article]

How to Become a Google+ Local Top Reviewer (as a Business Page)

Mike Blumenthal blogged last month on the topic of becoming a Top Reviewer (as a business page) in Google Plus Local. Notably, there appears to be an opportunity for a business, as a Google+ page, to achieve this distinction. But how exactly do you (as a business) become a Google+ Top Reviewer? As you may have noticed, Google Plus ranks review content based on who is leaving the review and what other users think of the review (most useful -> least useful). More or less, it’s an effort to weed out spammy or fake reviews and establish a hierarchy for everything in between. There’s also anecdotal evidence to suggest that reviews from... [Read Full Article]

Night Mode