Customer Review Card for Google Places [Template]

Having good quality reviews on your Google+ Local page (i.e., Place page) not only influences your ability to convert prospective customers, but can affect your local search ranking. Most customers won’t know to leave you a Google Places review, so it is important to promote or actively encourage customers to give honest reviews. [More]

SALSA: A Recipe for Local SEO

Local search algorithms these days are a finicky bunch, so why not just give them what they want? Okay, so you’re a small business owner and you’re overwhelmed and thoroughly confused by even basic online marketing. I get it, Local SEO itself can be dizzying. Even the pro’s in the SEO community struggle to keep up with Google’s numerous shifts, and occasional fumbles, in this space. Not to mention, being on your own, means going up against bigger and more prominent local brands, capable of leveraging consumer affinity to quickly amass things like reviews, +1’s, like’s, and check-ins on a more reliable basis. But that doesn't mean the local space is without unique opportunities for you, with your limited marketing budget, to compete and ultimately outrank your larger counterparts. Google has stated in the past that 20% of all PC-based search is related to local. And if you couple that with the surge in mobile, where [More]

Google Gets Local-er

Google has, once again, stepped up their localization features.  When searching a local area under the map, displayed are some hyperlocal search refinements, see "Naperville, IL."  The first two suggestions we get are very generic and relevant anywhere: Hotels and Restaurants.  The rest are unique to Naperville.  The Naper Settlement, Ribfest and the Riverwalk are three cornerstones to Naperville life.  Checkout some others: [More]

Getting Your Restaurant Review on Google: Top 5 Sites Picked Up by Google’s Local Business Center

  As we discussed last week, encouraging customer reviews is a key component in getting your small business found on Google and other search engines.  So if reviews affect your small business’ search placement so much, what are the very best sites to encourage reviews from?  What sites are picked up by Google’s Local Business Center most frequently?    We found the answer differed from industry to industry.  The top review sites for restaurants or hotels were not the same for plumbers and doctors, etc.  [More]

Small Biz Tip: Generation X: Marketing via Print Marketing

Tips from the morning of December 17, 2009 The Small Business tips today discuss marketing to Generation X via print marketing. Generation X has the highest subscription and readership of periodicals (Time, Newsweek, People, Details, Spin). Advertisements in these types of publishings are seen by a majority of Gen X. Generation X is also credited with building the market of small and local newspapers. They are interested with what is going around them. Keep in mind, advertising in this type of paper hits locally and is cheaper.  Movie lists, entertainment guides, and personal ads are favorites in print media for Generation X. They prefer short & concise writing. Keep this in mind. Place advertisements accordingly (at the end of short articles). Growing up with the technological revolution, Generation X embraces mass media. They will turn to print media, but as time and technology grows, be warned: they will jump ship and u... [More]