Digital Trends for SMB’s in 2014

Looking back on the past year, the importance of maintaining your business in the digital realm is readily apparent. Gone are the days of thumbing through a phone book, reorganizing your Rolodex, and coupon-clipping apart your local paper. Real-time information, mapping, and customer reviews are ubiquitous in local search. A wealth of information is at the click of a button - at least it’s expected to be -- if you’re a consumer. Consider some of this data. According to a Cisco update, global mobile data traffic grew an overall 81 percent last year. To help put that in perspective, consider that mobile data traffic this year was almost 18 times the size of the entire global internet data traffic in 2000, and more than 500 million new mobile device connections were accounted for in the last year. The growth is exponential. At the end of 2013, a Business Insider... [More]

The Roots of the "Smartphone"

Can you imagine a small screen without touch these days? Just short years ago, touch screens literally didn’t exist. The best mobile device available was like a Palm Treo or some other bogus color screen device with a keyboard. Just 10 years ago we all coveted the Motorola Razr! Again, just short 7 years ago, “smartphones” as we know them today did not exist even as a vision in our brains. [More]

Customer Review Card for Google Places [Template]

Having good quality reviews on your Google+ Local page (i.e., Place page) not only influences your ability to convert prospective customers, but can affect your local search ranking. Most customers won’t know to leave you a Google Places review, so it is important to promote or actively encourage customers to give honest reviews. [More]