How to Make the Most of Online Networking Platforms

In today's digital world, it's easy for your page to get lost in the sea of millions upon millions of accounts that post every single day. It is always important to think about the kind of posts that would be engaging for your audience, but the step before that is obtaining an audience in the first place. Just like with money, it is easier to gain more followers once you have followers already. In this article, we will be highlighting our tips to start and grow your online audience through social media and other online networking platforms.

1. Fully Utilize Social Media: While most businesses recognize the necessity of maintaining a social media presence and regular posting, many stop short of utilizing its full potential. Besides posting to maintain visibility and promote products or services, actively seek and engage with peers and competitors in your industry. Positive interactions with other accounts in your niche not only foster potential partnerships but also introduce your brand to new audiences, creating a positive first impression. By supporting and uplifting others, you not only enhance your brand's reputation but also attract new followers who value your engagement.
   
   
2. Attend Virtual Events: Online platforms offer numerous opportunities to engage with professionals in your field, akin to in-person events like trade shows and conferences. Webinars, virtual conferences, and meetups provide valuable networking opportunities. There are many different platforms you can use to find relevant virtual events for your sector that vary by industry, so we would recommend starting with a simple google search or getting in contact with other people in your specific industry to see what they would recommend.
   
   
3. Offer Value: Building lasting online connections hinges on offering substantial value through your content. While promotional posts have their place, providing industry insights, tips, news, and other relevant information establishes your page as a go-to resource for your audience. This approach not only enhances your brand's image but also fosters long-term customer relationships. When you make your page a hub for others in your field to regularly visit to learn and engage with each other, it increases your brand image and makes it easier to convert people into long-time customers.
   
   
4. Be Authentic: Authenticity is key when networking online. Be genuine in your interactions, and focus on building meaningful relationships rather than simply collecting contacts. Nobody wants to feel like they are talking to a robot or a corporate brick wall. After all, if you didn't expect an engaging or personal response, would you be incentivized to reply and engage with a post? No! Of course it is important to maintain a professional image, but engaging with your audience in an authentic and grounded way is how you make deeper and long-lasting connections with those who see your posts.
   
   
5. Use Online Networking Platforms: By using online platforms like Meetup, Eventbrite, and Bizzabo, you can find in-person networking events and groups in your area or industry. Just as utilizing the internet and social media to their fullest extent digitally is paramount, using the internet to find in-person opportunities is just as important. There are many in-person events that you may never hear about if you do not know where to look online. Plus, I am sure that the individuals and businesses that you meet there in-person would love to create a mutual connection online as well. After all, they are going to these events for the same reason you are.
   
   

Networking is a powerful tool for small business owners looking to grow their business and establish themselves in their industry. By leveraging online platforms and following these tips, you can build a strong network of connections that can help you achieve your business goals.