Digital Trends for SMB’s in 2014

Looking back on the past year, the importance of maintaining your business in the digital realm is readily apparent. Gone are the days of thumbing through a phone book, reorganizing your Rolodex, and coupon-clipping apart your local paper. Real-time information, mapping, and customer reviews are ubiquitous in local search. A wealth of information is at the click of a button - at least it’s expected to be -- if you’re a consumer. Consider some of this data. According to a Cisco update, global mobile data traffic grew an overall 81 percent last year. To help put that in perspective, consider that mobile data traffic this year was almost 18 times the size of the entire global internet data traffic in 2000, and more than 500 million new mobile device connections were accounted for in the last year. The growth is exponential. At the end of 2013, a Business Insider... [Read Full Article]




SALSA: A Recipe for Local SEO

Local search algorithms these days are a finicky bunch, so why not just give them what they want? Okay, so you’re a small business owner and you’re overwhelmed and thoroughly confused by even basic online marketing. I get it, Local SEO itself can be dizzying. Even the pro’s in the SEO community struggle to keep up with Google’s numerous shifts, and occasional fumbles, in this space. Not to mention, being on your own, means going up against bigger and more prominent local brands, capable of leveraging consumer affinity to quickly amass things like reviews, +1’s, like’s, and check-ins on a more reliable basis. But that doesn't mean the local space is without unique opportunities for you, with your limited marketing budget, to compete and ultimately outrank your larger counterparts. Google has stated in the past that 20% of all PC-based search is related to local. And if you couple that with the surge in mobile, where [Read Full Article]