If you run a small business, there is a good chance that you have something important to say to your buyers. Whether it's about your products or services, best practices, or even shopping tips, there are opportunities on the Web to not only help your customers make better buying decisions but also for you to earn additional credibility that could directly lead to future sales.
Online content, in all of its various forms, is causing marketing and PR to come together in ways that don't really exist offline. Unfortunately, many small and independent business owners have the misconception that online content such as blogs and news releases are only useful tools for large companies and Web-based firms. The roughly 10% of small brick and mortar shops that do venture online to promote themselves are perhaps on the right path. When your buyer is searching on the Web for something, content is the same regardless of how its dressed u... [Read Full Article]