General Optical

General Optical was founded in 1953 to provide the highest quality eye care for the people of Flint and surrounding communities. Since then, we have grown to three locations, serving thousands of satisfied patients throughout Mid-Michigan. We are locally owned and operated, and proud to employ our entire workforce here in Genesee County.Since taking the reigns in 1971, Jim Moore has continued the Moore family tradition of providing the highest quality eye care products and services available and always at a superior vale. Under Mr. Moore's direction, General Optical has added many new services and technologies with the sole purpose of making your eyewear the very best it can be. Jim Moore is the spokesperson in our television commercials so you might very well recognize Jim when you come into the store.Our professional staff is highly trained and ready to assist in any way possible to make sure your satisfaction is complete. We know t he answers to your questions about eye care, and can help you make informed decisions about treatment options. From our fully licensed and experienced Doctors of Optometry, to our veteran Opticians, our primary goal is improving your vision.