Roasting Plant Coffee in The Fresh Market

We are Roasting Plant®, a bunch of coffee-lovers from the Lower East Side NYC who set out on a quest to create the perfect just-roasted cup. Roasting Plant Coffee was founded by Mike Caswell in his garage with the invention of JavabotTM, an in-store roasting and brewing system that automatically roasts coffee in every Roasting Plant café, and quickly brews every custom cup to order. Mike's love and experience in coffee (from Coffee Connection in Boston to Starbucks corporate in Seattle) and his deep understanding of engineering and business process led him to develop Javabot. This state of the art system roasts in micro-batches in every store and transports beans through tubes using air or pneumatics.