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About this business
The Den is an iconic landmark within the Purdue University community that has been serving students and alumni since 1982. Located within easy walking distance from campus, it has something for everyone: university logoed clothing, snacks, soft drinks, cards, novelty gifts, school supplies and more. The most notable item, of course, is the famous “Den Pop” which has become an integral part of the Purdue experience among Boilermakers, both on campus and around the globe.
History, according to us:
Prior to the Den's conception in 1982 nothing all that notable really happened...aside from Purdue's founding in 1869 (ayy) and Neil planting our banner on the Moon (your move IU). However, if you go back far enough, most of the area is still a bunch of corn fields. And if you go back even further, it's just a bunch of fields with less corn and a few dinosaurs.
But in all seriousness, the Den grew out of some humble beginnings...
In the 1980s, we looked a whole lot different. This was the decade of leg warmers, synthesizers, big hair, and boom boxes. A time when MTV actually played good music and when people spent hours playing with a multi-colored puzzle cube. The internet wasn't really much of a thing yet since Al Gore hadn't invented it yet. Smart phones were the size of bricks and just as useful. Our current owners weren't even born yet and no one honestly remembers much from this time.
In the 90s, we sold beanie babies (the fidget spinners of stuffed animals) and our Spotify playlist was an entire aisle of CDs (small, shiny frisbees you used to stick in your computer). Unlike the comfort colors we have today, most of our Purdue themed clothing items came it various stunning shades of white, beige, and grey.
In the early 2000s, we hosted playmates (we'll miss you Hef) and we became a drive-thru...by accident. Other than that and surviving Y2k, everything else was pretty chill.
And yeah, that's about it.
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Mon 8:30 AM to 10:00 PM
Tue 8:30 AM to 10:00 PM
Wed 8:30 AM to 10:00 PM
Thu 8:30 AM to 10:00 PM
Fri 8:30 AM to 10:00 PM
Sat 9:00 AM to 10:00 PM
Sun 10:00 AM to 9:00 PM
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Reviews for Discount Den
Discount Den received an average rating of 5.00 out of 5 stars from 4 reviews.
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by Lando on 6/29/2021
by Jomez on 12/19/2020
by Ibragim on 10/30/2020
by steve on 2/15/2021
an icon by J D via Insider Pages on 2/2/2010
This place has been around forever and they sell the strangest bunch of things----music, candy, paraphanelia----very much in tune with the average college kid. Soft drinks are super cheap
Been around for ages by Maya G via Insider Pages on 9/5/2008
This place has been here as long as I can remember, and for good reason--the prices are incredibly cheap and you can get whatever you need without leaving the Village.
Great place! by Garrett K via Insider Pages on 9/4/2005
Perfect place for a broke college student to shop. You can get a huge coke for only 55 cents. Store sells all kinds of stuff, from clothes to smokes to frisbiees.
Great convenience store by Josh B via Insider Pages on 9/3/2005
Discount Den is like a convenience store on steroids. They carry everything from a fountain drink for 70 cents to a large selection of CD's, Frisbee Golf Discs, Posters, etc.... It's a great place to stop at near campus. The cashiers…
