Pure Joy Jewels

Pure Joy Jewels is an Afro-Indigenous artisan brand based in Memphis, Tennessee. Founded by a cultural creative, healer, multitalented artist and wellness advocate devoted to peace and self-expression. We craft meaningful jewelry, metaphysical tools, body care, and herbal wellness products. Each piece reflects deep ancestral pride and is designed to uplift, protect, and empower. From gemstone bracelets and nose cuffs to soaps, oils, and handcrafted arm cuffs, our work embodies tradition, spiritual connection, and modern artistry. We honor community by vending locally, collaborating with artists, and offering DIY experiences. Our mission is to help you adorn your body, honor your roots, and align your energy with beauty and purpose.