Perfectly Natural Soap

Perfectly Natural Soap® was launched from a hobby into a business in 2013 by Shaen and Rich Goetsch in Williamsburg, Virginia. Our journey started five years earlier when we found out that our oldest child was allergic to the synthetic chemicals found in many “baby” shampoo and washes. In an effort to find products that would not irritate our baby’s skin, we embarked on an interesting journey that always educated, sometimes frightened and ultimately empowered us to make something better than what we were finding out in the marketplace. From that journey, Perfectly Natural Soap® was born.