Pretectum

Name: Pretectum
Address: PO Box 7808, Bellevue, WA, 98008, US
Telephone: (206) 569-5259

Making Customer Master Data better

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Software Company·Bellevue, WA·Directions

PO Box 7808

Bellevue, WA 98008

(206) 569-5259

www.pretectum.com

About this business

Data about customers needs to be comprehensive, reliable, and timely.

Whether your business uses a CRM, ERP, CDP, or simply a marketing platform or custom database and applications, there is a benefit in focusing on the all-important customer master with the modern Pretectum CMDM, a SaaS customer master data management platform.

At Pretectum, we’ve mastered the journey of customer master data curation, from the moment you define what a customer is to transacting and nurturing your relationship with them.

Pretectum facilitates your customer by providing you with even more information if they choose to, elevating your knowledge of them, growing customer familiarity, augmenting customer insight, and identifying your customers' preferences.

Products and Services

Data Mastering

Pretectum’s Customer Master Data Management (CMDM) provides enterprises with a single point of reference or a Single Customer View (SCV). The Pretectum CMDM is a SaaS centralized repository for customer data that integrates information from various sources and allows access through a rich searchable UI or via API. Pretectum CMDM enables businesses to have a holistic view of each customer, facilitating better organizational decision-making, customer interaction and more personalized customer experiences.

CUSTOMER DUPLICATE RECORD IDENTIFICATION

Pretectum’s CMDM deduplication is to identify and eliminate duplicate records within the customer data stored in the Pretectum CMDM. Duplicate records can occur for various reasons, such as data entry errors, system migrations, or lack of data governance. Duplicate customer records can lead to inefficiencies, inaccuracies, and inconsistencies in business operations, customer service, and reporting. Deduplication aims to address these issues and achieve several important goals: Duplicate customer record matching is driven by the data tagging and classification process. This is done to ensure that you are able to use the most effective means of duplicate record identification. Two types of duplicate record matching are available: exact matching that is based on one or more data classifiers and fuzzy matching that is based on the relative closeness of text strings and values. For many cases, exact duplicate matching on one or more criteria often resolves many cases but the suitability of exact matching really hinges on what you determine to be the most critical data elements in your customer master.

CUSTOMER DATA SYNDICATION

Data syndication supports a standardized approach to data collection and distribution. Pretectum CMDM data syndication supports distributing and sharing accurate, consistent, and up-to-date customer master data across various systems, applications, and external partners within your organization or across your network of related organizations. The goal of Pretectum CMDM’s data syndication is to ensure that all relevant stakeholders have access to the most current and accurate customer information