Influencer Marketing at Shelley’s Social Media
This Isn’t Just “Posting Pretty Pics” — It’s Strategic, Scalable, and Built for Results.
Influencer marketing is not just another name for social media marketing. Let’s be clear:
Social Media Marketing is about building your own brand presence: managing your pages, growing your community, and creating consistent content.
Influencer Marketing is about tapping into someone else’s audience — someone your ideal customer already knows, likes, and trusts.
We bring strategy, relationships, and results to the table — no fluff, no guessing, no gimmicks.
What is Influencer Marketing?
Influencer marketing is a strategic partnership with creators who already have a loyal following in your niche. It’s about borrowing their trust and getting your product or service in front of the right eyeballs — not just any eyeballs.
It involves:
Identifying the right influencers (micro, mid-tier, macro)
Negotiating and managing campaign contracts
Coordinating deliverables (reels, shoutouts, lives, collabs)
Tracking reach, engagement, and ROI
And when we say influencer marketing, we mean real creators — no bots, no fake followers, and no people who post once a month and call themselves influencers.
Micro-Influencer Targeting Strategy
Our approach focuses on partnering with micro-influencers—creators with highly engaged audiences ranging from 1,000 to 100,000 followers. Micro-influencers offer niche authority, authentic connections, and cost-effective collaboration opportunities. By carefully selecting influencers whose content and values align with our brand, we tap into trusted communities and drive higher engagement rates compared to traditional celebrity endorsements. Our targeting strategy includes analyzing audience demographics, engagement metrics, and content relevance to ensure every partnership delivers meaningful results and genuine brand advocacy.
How is it Different from Social Media Management?
Social Media ManagementInfluencer Marketing
GoalBuild your brand's presenceTap into their brand’s influence
ContentCreated by your teamCreated by them, tailored to their voice
FocusAudience growth + engagementBrand awareness + conversion
AudienceYour followersTheir followers
InvolvementOngoing daily/weekly managementCampaign-based or seasonal
Who Should Use Influencer Marketing?
Influencer marketing is ideal for:
Consumer-facing brands: clothing, wellness, skincare, alcohol (like Sidewayz), food & beverage, lifestyle, fitness, etc.
Product launches that need a splash
Event promotions and one-off brand pushes
Brands targeting younger audiences or niche communities
If you're only using your own page, you're missing out on borrowed credibility — which is the golden ticket.
Why Shelley’s Social Media?
Because you need someone who’s done the hard work: the negotiations, the legal, the follow-up, the “hey, where’s that reel you promised?”
We're not an agency full of fluff. We’re real marketers working behind the scenes to get your brand seen and shared — by people who move the needle.
