Outside of Yelp (whose review snippets were removed from Google) and native Google+ Local reviews, here are the top third-party sources for dentist reviews in the US. [Read Full Article]
Local online exposure is now imperative if you plan to grow your business. It’s also getting more competitive. To get a grasp on where to start, here are the five major components to focus on. [Read Full Article]
Receive a call that lead you believe it was Google and your listing was in danger? It is safe to ignore. [Read Full Article]
If you occasionally suffer from Local SEO fatigue, join the club. It's a fun and ever-changing space, but watch out for speed bumps. Here's a list of some of the most annoying and/or downright scary (but at the same time humorous) things about local search marketing. [Read Full Article]
Having good quality reviews on your Google+ Local page (i.e., Place page) not only influences your ability to convert prospective customers, but can affect your local search ranking. Most customers won’t know to leave you a Google Places review, so it is important to promote or actively encourage customers to give honest reviews. [Read Full Article]
I read a WSJ article this morning announcing that for the first time in more than a decade, a whole slew of new and descriptive domains are scheduled to roll out this year. The actual domains haven’t been revealed yet, but apparently we may see domains like .plumber and .newyork. [Read Full Article]
What are the 10 largest fast food restaurants in the United States? [Read Full Article]
Customer reviews are a fundamental part of your local marketing efforts and online reputation. If you can get enough good ones, they can go a long ways. A slew of good reviews can boost both your local search ranking as well as click-through rate (CTR), which should ultimately lead to converting more customers.
A Local Consumer Review Survey (2012) showed that approximately 72% of consumers trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business.
But building customer reviews, and doing it ‘the right way’, especially on Google (with all of their flip-flops and recent updates) has been a dizzying process for SMBs.... [Read Full Article]