Tips from December 11, 2009 The Small Business tips today discuss marketing to Baby Boomers with website banner ads.
Place banner ads on sites Baby Boomers frequent most for their life stage: retirement, health care, insurance.
Baby Boomers also will click banner ads on sites that they visit for leisure or fun: real estate, travel, sweepstakes.
Creative Baby Boomer banner ads should use bold colors, not pastel. Message should be positive, not threatening.
The message on Baby Boomer banner ads work best emotion-based, not fact-based. Market to "life stage" not actual age.
Daily Overview: When creating a banner ad campaign for Baby Boomers, market to their life stage & aim to evoke positive emotion. [Read Full Article]
Tips from December 10, 2009 The Small Business tips today discuss marketing to Baby Boomers via exploring new options.
As previously stated, Baby Boomers value living life to the fullest. The way they do so is by exploring new options, especially if they are fortunate enough to retire. Baby Boomers like the new adventure feeling, as well as the feeling of feeling young again. Generate these emotions in your ads for Baby Boomers.
Baby Boomers have money and are looking for new options or hobbies, whether it is a vacation or picking up a sport such as golf. They are apt to try new things that will bring them gauranteed happiness.
Baby Boomers will always have a craving to learn more. Many Baby Boomers eventually head back to school to get certified in an area of expertise or just to learn more information. Focus on connecting with higher education programs in your advertising.
With money and time on their hands, Baby Boomers will... [Read Full Article]
Government and Economy
Obama Takes Office, Saying Choose 'Hope Over Fear'
Stepping into history, Barack Hussein Obama grasped the reins of power as America's first black president on Tuesday, saying the nation must choose "hope over fear, unity of purpose over conflict and discord" to overcome the worst economic crisis since the Great Depression.
Wall Street Falls Amid Increasing Banking Worries
The dawn of the Obama presidency could not rouse Wall Street from its worries over the banking industry's mounting problems as investors continued to sell and the major indexes drop... [Read Full Article]
Government and Economy
Consumers Unexpectedly Trimmed Borrowing in OctoberWASHINGTON (AP) - U.S. consumers unexpectedly cut back on their borrowing in October as the economy sunk deeper into recession. The Federal Reserve says consumer credit fell at an annual rate of 1.6 percent in October. That compares with a 3.1 percent growth rate logged in September
Kashkari: Taxpayers Will See Return From BailoutWASHINGTON (AP) - Taxpayers will get money back from the government program providing up to $250 billion in capital to banks around the country, said Neel Kashkari, the director of Treasury's Office of Financial Stability.
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