Small Biz Tip: Baby Boomers: Marketing via Social Media

Tips from December 7, 2009

The Small Business tips today discuss marketing to Baby Boomers via social media.

  1. Facebook is a great channel for Baby Boomers. They're learning to reconnect with friends, family, and classmates online. Create a fan page, that is simple and user-friendly, for your business to target this generation.
  2. Baby Boomers are just starting to get into Twitter. They appreciate basic deals and information with a very simple way to find these deals. Make your tweets very clear to Baby Boomers that you are promoting a deal or special savings.
  3. Baby Boomers are influenced by viral campaigns. Create a channel for your business and put videos up on YouTube that Baby Boomers can relate to. Grasp their feelings about living life to the fullest and achieving their dreams.
  4. Be patient with Baby Boomers & social media. Make directions as simple as possible; they did not grow up with the technology and must adapt to it.

Daily Overview: Baby Boomers are dabbling in social media, but in a BIG way. Cater to their large hearts & big dreams.