Tips from December 7, 2009
The Small Business tips today discuss marketing to Baby Boomers via social media.
- Facebook is a great channel for Baby Boomers. They're learning to reconnect with friends, family, and classmates online. Create a fan page, that is simple and user-friendly, for your business to target this generation.
- Baby Boomers are just starting to get into Twitter. They appreciate basic deals and information with a very simple way to find these deals. Make your tweets very clear to Baby Boomers that you are promoting a deal or special savings.
- Baby Boomers are influenced by viral campaigns. Create a channel for your business and put videos up on YouTube that Baby Boomers can relate to. Grasp their feelings about living life to the fullest and achieving their dreams.
- Be patient with Baby Boomers & social media. Make directions as simple as possible; they did not grow up with the technology and must adapt to it.
Daily Overview: Baby Boomers are dabbling in social media, but in a BIG way. Cater to their large hearts & big dreams.