Rubicon Deli

Welcome to Rubicon Deli, home of San Diego’s boldest sandwiches and the unmistakable Dapper Dude. We’re not just another sandwich shop — we’re a destination for locals and visitors who crave flavor, freshness, and a little personality in every bite.

Meet the Mustache Man: The Dapper Dude

So, who is the man behind the mustache? He’s not just a mascot — he’s the Dapper Dude, our fictional brand ambassador and the face of Rubicon Deli. With his crisp bowtie, polished hair, monocle, and well-groomed mustache, the Dapper Dude embodies style, charm, respect, and elegance.

At Rubicon Deli, we’re here to make sure your next sandwich isn’t just good — it’s unforgettable.