Rue Noir

Creating ambiance for her customers before even entering her new intimate apparel store, owner Christina Diamond named it Rue Noir: French words meaning The Dark Street; implying dark and sexy, like a bedroom can be.

“We are for classy, fun, college-to-mom age clients, who want quality and a little spice in their bedroom attire and undergarments,” she says.

With price points varying from affordable to one-of-a-kind custom items and more expensive French lingerie, the store offers something for every budget and style.

Open 11 a.m. to 7 p.m. Monday to Saturday; and Sunday by appointment only. Shop online at the Rue Noir Facebook fan site.

[SOURCE: Naperville Sun]