Black Shades

Sunglasses Designed with Good Vibes 

When initially designing the first pairs of Black Shades, we knew we wanted to use our shades to help bring awareness and hopefully some change into the world as it relates to ocean pollution. However, alongside our sustainability efforts, we also wanted to spread positive vibes and show some love across the planet! 

At Black Shades, we try to encourage everyone to "Live Every Day Like You're on Vacation!" Not only is that our mantra, but a philosophy we've learned along the journey of life! We call it the Vacation Mindset, and it's something we want to share with the world to inspire happiness! 

In the end, our goals are simple:
Create high-quality, amazing shades that everyone can enjoy
Protect and preserve the planet and our oceans as much as we can
Spread good vibes, positivity, and inspire others to rock the vacation mindset

So, what exactly is the Vacation Mindset?

It's a forward-thinking philosophy coined by Black Shades's founder, JVaughn... Simply put, it's waking up every day with a smile on your face and deciding to be happy! It's living for the now and not waiting for the weekend or next summer's vacation before you "let loose." 

For those of us that feel like Friday couldn't get here soon enough, or the 9-5 has you so worn down you're begging for a vacation, Black Shades is here to help! Each time you slip on a pair of shades, let us be your daily reminder that you don't need the weekend or a tropical beach to feel free and happy! 

All you need is a shift in your mindset!

At the end of the day, it's just a matter of your perception and how you choose to see the world around you! Sometimes you have to look at life through a different lens and call out the Bull$#%! when you see it…

We call it: See Through BS

So, pop on a pair of Black Shades, See Through BS, smile back at the world, and start rocking those vacation vibes, dawg!