Local SEO & Small Business Marketing Tips

How to Answer a Complaint Letter

Writing a good letter of complaint is fast becoming an art form all its own. Whether it contains profanity or not, a well-written complaint letter is a thing of beauty that often gets real results. In one example, a complaint letter written to Sir Richard Branson, complaining of the food on his Virgin flight from India to the UK, resulted in the letter writer being invited to be a taste tester for the new recipes under consideration for upcoming flights. The real question is, though, short of an obvious publicity stunt, how do you handle the near-Shakespearean broadsides of over-dramatized dissatisfaction that the resentful and disillusioned, while possessed of a thesaurus and computer, might choose to fire in your direction? Here is one fine example of how to manage it fro...

By Charles M Cooper ยท January 28 2009 customer service, customer relations, complaint letters, complaint letter responses

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