Local SEO & Small Business Marketing Tips

The Spam Holiday Continues—But What About Direct Mail?

Sure, we all know that with the threats it poses, the way it slows down networks and the scams that are often involved, spam is, if not entirely evil, at least heavily shadowed by the Dark Side. We also know that thanks to the stand-up folks at two major ISPs, we are enjoying a pretty profound break in the amount of spam being crammed into our inboxes. Where my Gmail spam filters used to catch over 100 unwanted emails a day, that number is now down to a dozen or so. That is pretty dramatic and thinking about it begs the question: Should the same thing be done with snail-mail and phone solicitation? Mailman Steve, a Human Spam Filter The question arises because of a story that came over the transom today. Steve Padgett was a mail carrier living in Raleigh, North Carolina. For a number of health-related reasons, the 58-year old Padgett could not keep up with the demands of the job and so cut corners by not sorting or delivering third-class mail. In fact, postal inspectors...

By Charles M Cooper · November 20 2008 small business, direct mail, spam, junk mail

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