Local Search Glossary Made Easy by Dave Cosper Apr 20 The Local Search space is filled with a slew of unique terminology most business owners and marketers have little understanding of - catchphrases from “hyperlocal” to “OneBox” to “centroid”. And any ambitious expectations of understanding Local Search itself, as well as the underlying factors affecting how businesses rank in local search results, hinges on becoming versed in the local search lingo itself. So we suggest you read and bookmark our Glossary of Local Search Terms.