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Digital Marketing: Outsourcing Vs. In-House Staff

A recent article from Forbes strongly suggests keeping five critically important jobs in-house: the SEO Specalist, because they're managing website development and other key assets; the Content Marketing Manager, to ensure brand consistency and quality control; the Marketing Operations Lead, because of the importance of consistent data monitoring and reporting; the Web Developer, who can quickly implement website changes and fixes; and the Campaign Manager, who should work closely in-tandem with the in-house marketing team. 

There are, however, some situations – as highlighted in this recent article from Entrepreneur – wherein outsourcing digital marketing work can be beneficial for some companies. Hiring a digital marketing agency can free business owners up to tend to other business matters, and having strategic input from digital marketing and IT professionals can help you optimize your ROI. 

Which strategy is best for your business? Call EZlocal at (877) 416 2378 today for a consultation.

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