Imagine you're a local business owner in Chicago, crafting a service page that not only ranks in search but also gets pulled into AI summaries like "best plumber near me". That's where E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) comes in, turning your genuine story into content AI systems like Google Gemini or ChatGPT can trust and highlight. Google's Search Quality Evaluator Guidelines (SQEG) and people-first content principles make it clear: In AI-enabled experiences, good GEO (Generative Engine Optimization) thrives on authentic details that feel personal and reliable, helping small businesses resonate in hyperlocal queries without relying on keyword stuffing.

While content-based GEO prepares your content for diverse AI engines, Artificial Intelligence Optimization (AIO) fine-tunes it for Google's AI Overviews (AIOs), where structured E-E-A-T details from this template can get your local business featured in those quick, AI-generated summaries atop search results.

That's why this E-E-A-T assessment template is a useful tool for marketers, SEO pros, and savvy owners. It's a simple way to gather entity-rich business info that fuels tailored GEO content. Inspired by Google's guidelines for reliable, helpful pages, the template ensures your webpage content creations are conversational, localized and "rich in E-E-A-T signals," embedding real-world experience to boost AIO citations and local visibility. Fill it out to unlock schema-ready assets that make your site stand out, whether you're refreshing a product/services page or brainstorming new content, it helps ensure your audits and optimizations are tailored, trustworthy, and optimized for Google's AI Overviews and AI-curated experiences.

Why This E-E-A-T Assessment Template is Essential for GEO and Local SEO

I created this template after hands-on experience organizing E-E-A-T-focused business details to fuel effective prompts for GEO (Generative Engine Optimization) and AIO (AI Optimization) content. It helps marketers gather the key info from business owners to produce high-quality webpage copy that aligns with Google's Search Quality Evaluator Guidelines (SQEG), aiming for top-notch E-E-A-T across Experience, Expertise, Authoritativeness, and Trustworthiness. Save your completed "E-E-A-T details" in a simple text file for easy reuse in prompts and refine, expand, and weave them into your pages to tell your authentic local story in a way that resonates with users and AI alike.

A website that demonstrates strong E-E-A-T signals will perform better in search results.

Google's SQEG underscores first-hand experience and proven expertise in creating helpful content, while GEO strategies call for entity-rich details that AI can parse for personalized, conversational responses. For small businesses, this means capturing elements like owner anecdotes or local certifications to build content that feels like a trusted neighbor's advice, not a generic pitch, making your site more citable in AIOs and boosting local SEO visibility.

How to Use the E-E-A-T Assessment Template

Section 1: Experience (Your Business's Real-World Story)

Section 2: Expertise (Your Specialized Knowledge)

Section 3: Authoritativeness (Your Credibility Proofs)

Section 4: Trustworthiness (Social Proof and Transparency)

E-E-A-T Principles: Important for All Business Types

Strong E-E-A-T signals can elevate any website's search performance by showcasing credibility and quality, no matter the industry. While Google applies the strictest standards to YMYL (Your Money or Your Life) sites, like health, finance, or legal services, where inaccurate info could cause real harm, these principles benefit every business, from local shops to service providers. Google's categorization hinges on potential risks from misleading content, so tailor your E-E-A-T assessment to your niche; for example, an auto mechanic shop might highlight technician certifications like the Automotive Service Excellence (ASE) seal for competence, feature team profiles with modern diagnostic tools, provide transparent estimates and warranties, prioritize safety protocols, and join associations such as the Coordinating Committee for Automotive Repair (CCAR) to build authority.

Wondering how E-E-A-T fits your specific business? Try searching "E-E-A-T guidelines for [your business type]"—you'll likely get a handy Google AI Overview with targeted tips. Start with this assessment template as your base, then refine it and use follow-up AI prompts to optimize your content for your unique operations.

Applying E-E-A-T to Non-YMYL Content: Boosting User Trust and Long-Term Value in People-First Strategies

In line with Google's Helpful Content Update, which prioritizes people-first content (helpful, reliable, and high-quality material that genuinely addresses user needs and intent over search engine manipulation) E-E-A-T remains relevant even for non-YMYL topics, though the threshold for demonstrating it is lower than in sensitive areas. The degree of E-E-A-T needed varies by the page's topic and user-focused purpose, ensuring content feels authentic and valuable rather than contrived.

Incorporating E-E-A-T into non-YMYL content yields key advantages that align with people-first principles:

• Fosters user trust and loyalty: Delivering consistent, credible, and user-centric content establishes your site as a dependable resource, prompting visitors to engage more deeply and return for ongoing value.
• Enhances long-term authority: By showcasing genuine expertise and reliability, your content naturally draws positive references, shares, and backlinks from trustworthy sources, elevating your site's reputation in a way that prioritizes audience satisfaction over tactics.
• Builds resilience to updates: Pages crafted with E-E-A-T in mind, emphasizing helpfulness and user intent, tend to thrive under Google's quality-driven algorithm shifts, as they inherently reward content that's created for people, not rankings.

Prompts for Generative Engine Optimization (GEO) of E-E-A-T Details

These prompts help craft unique EEAT-optimized webpage copy or refresh existing webpage copy by weaving in EEAT-rich business details for AI Overview Optimization and local SEO.

Prompt for Generating E-A-A-T Content for 'About' Page

You are an expert in Generative Engine Optimization (GEO) and Google's 'Creating helpful, reliable, people-first content' guidelines. Using the provided Business E-E-A-T Details below, generate a 200-400 word section for the 'About' page of [BUSINESS NAME] in [CITY, STATE] at [WEBPAGE URL]. Craft it in a conversational, personalized tone that showcases Experience, Expertise, Authoritativeness, and Trustworthiness signals, optimized for AI Overviews and AI-curated search experiences—focus on entity-rich narratives, local relevance, and user-centric storytelling to enhance AIO citability.

Business E-E-A-T Details:
[PASTE CATEGORIZED RESPONSES TO EXPERIENCE, EXPERTISE, AUTHORITATIVENESS, AND TRUSTWORTHINESS PILLARS HERE]

Output:
- The full 'About' page section in markdown format, with natural headings and engaging flow.
- A brief 2-3 sentence explanation of how the content incorporates GEO techniques (e.g., authoritative phrasing, unique insights) and E-E-A-T signals for better AI summarization.

Prompt for Generating E-A-A-T Content for Owner Bio or 'Services' Pages

This follow-up prompt builds on the "Business E-E-A-T Details" from the assessment form, using GEO best practices (e.g., authoritative language, structured narratives, and entity-rich phrasing (from the arXiv GEO paper and Semrush guidelines) to craft in-depth content for a product/services page, about the business page, or a business owner bio that amplifies E-E-A-T signals for AIO citability, ensuring it's conversational, EEAT-optimized and primed for AI summarization in local searches.

You are an expert in E-E-A-T and Generative Engine Optimization (GEO), adhering to Google's Search Quality Evaluator Guidelines (SQEG) and the latest GEO best practices (e.g., authoritative phrasing, entity linking, and people-first narratives). Using the Business E-E-A-T Details (below), generate a conversational, personalized owner/business bio suitable for an 'About Us' page or services page section and follow the steps below.

Business E-E-A-T Details:
[PASTE categorized responses to Experience, Expertise, Authoritativeness, and Trustworthiness pillars here]

Inputs:
Business Name and Type: [INSERT NAME/TYPE, e.g., Chicago Plumbing Pros, Local Plumber]
Target Page Context: [INSERT PAGE TYPE, e.g., About page or Emergency Services landing page]
Key GEO Focus: [INSERT EMPHASIS, e.g., Hyperlocal Chicago relevance, emergency response expertise]

Steps to Follow:
Infuse E-E-A-T Signals: Weave in Experience (first-hand stories), Expertise (specific skills/training), Authoritativeness (certifications/associations), and Trustworthiness (reviews/ethics) naturally, using authoritative yet approachable language to boost AIO citation potential.
Apply GEO Techniques: Structure with conversational flow (e.g., question-answer style), entity-rich details (e.g., local landmarks, schema hints), and unique perspectives (e.g., personal philosophy) for AI parseability and summarization.
Optimize for Length and Tone: Aim for 200-300 words, friendly and engaging for local users, avoiding hype while highlighting value for 'near me' queries.
Ensure AIO Readiness: End with a call-to-action or insight that answers common intents, making it snippet-friendly for Google AI Overviews.

Output: A ready-to-use bio in markdown format, followed by a brief explanation of GEO/E-E-A-T enhancements and why it increases AIO citability (e.g., entity linking for trust).

Ready to see this structuring prompt in action? Check out our real-world E-E-A-T and GEO application examples, where we've applied these tactics to services and about pages, resulting in increased AIO citations and ranking boosts in Google SERPs by infusing EEAT-rich details into conversational, entity-rich content that AI trusts and summarizes effectively.

E-E-A-T Optimization Valuable to Local Pack Results

E-E-A-T is highly relevant to Google Business Profile (GBP) ranking, as it influences various factors Google uses to assess the quality, credibility, and trustworthiness of local businesses. Even for non-YMYL content and business types, E-E-A-T optimization is essential for earning visibility in Google's Gemini responses, AI Overviews, and even local pack results. Prioritize genuine, user-focused content over outdated tactics like keyword stuffing. By weaving in your EEAT details and unique story through the Helpful Content Update's people-first lens, you not only help improve your content for rankings but also position your webpage content for meaningful AI citations, demonstrating real value to searchers. While local packs rely on a structured algorithm emphasizing proximity, relevance, and prominence, Gemini's large language model generates more dynamic, conversational syntheses, making strong E-E-A-T signals a key bridge to both.

Using Your GEO-Optimized Bio Output: Tips for Webpage Integration

Once the AI generates your business/owner bio, treat it as a starting point—copy the markdown version directly into your CMS (like WordPress or Squarespace) for the 'About Us' or services page, ensuring it's placed in a prominent spot like the homepage hero or footer for easy AI crawling. Tweak for personalization by reading it aloud to check conversational flow (e.g., swap generic phrases for local flavor like "as a Chicago native, I know our pipes' quirks"), and validate E-E-A-T by cross-checking facts against your intake form before publishing. Iterate 1-2 times with follow-up prompts (e.g., "Refine this bio for a shorter services page version") until it feels authentic and under 300 words, then add schema markup like Person or LocalBusiness to make it even more AIO-ready—test with Google's Rich Results Tool to confirm it's parseable and trustworthy.

E-E-A-T Structuring Prompt for Schema-Ready Data

The E-E-A-T structuring prompt below takes your raw form inputs and transforms them into a polished, schema-compliant format, making your data entity-rich and ready to supercharge audits, content creation, and GEO optimization by aligning with SQEG's people-first standards.

Follow-Up Structuring Prompt:

You are an expert in E-E-A-T and GEO, adhering to Google's Search Quality Evaluator Guidelines and schema.org best practices. Take the raw assessment form responses below [PASTE RAW FORM INPUT HERE, e.g., from the E-E-A-T assessment form for Chicago Plumbing Pros], and rephrase, reformat, and restructure them into a normalized, entity-rich output.
Steps:
1. Extract and standardize responses for each section (Experience, Expertise, Authoritativeness, Trustworthiness): Clean up grammar, remove redundancies, and organize into bullet points for clarity and consistency. 
2. Convert to Schema.org Format: Map details to appropriate schema types (e.g., Person for owner bios, EducationalOccupationalCredential for certifications/licenses, Organization for business overview) in valid JSON-LD, ensuring properties like name, description, validFrom/validThrough, and issuingOrganization are used accurately.
3. Ensure GEO Optimization: Add notes on conversational phrasing or personalization opportunities (e.g., how to weave anecdotes into user-centric content for AI-curated experiences), focusing on people-first alignment per SQEG.
4. Output: Provide a markdown summary of the normalized data (with sections mirroring E-E-A-T), followed by the full JSON-LD code ready for webpage implementation, and a brief explanation of how this enhances local SEO audits and AIO citability.

Customizing the E-E-A-T Assessment Form for Your Business Type and Goals

While the core form works for most local businesses, tailoring it to your specific type and objectives ensures the collected data powers even more relevant GEO content and audits. Google's SQEG and people-first guidelines encourage this flexibility, as E-E-A-T shines when it's authentic to your operations. Think of it as fine-tuning a conversation to match your audience's expectations. Below, I'll outline adjustments for common business types and factors like multi-location setups or content creation goals, with tips to adapt sections without overcomplicating the process.

Adaptations by Business Type

For service-based businesses (e.g., plumbers like Chicago Plumbing Pros), emphasize the "Expertise" and "Experience" sections with fields for service-specific anecdotes or tools used. Add a prompt like "Describe a typical local job challenge and how you solve it" to capture hyperlocal insights for conversational content. Retail or storefront businesses (e.g., a Chicago boutique) might expand "Trustworthiness" with product sourcing details, such as "List eco-friendly suppliers or unique inventory stories," to build authoritativeness in product recommendations for AIOs. For professional services (e.g., lawyers or consultants), prioritize "Authoritativeness" by including case outcome summaries (anonymized) to demonstrate results without breaching confidentiality, aligning with SQEG's focus on reliable advice.

Customizations for Other Factors

If you're multi-location, duplicate the "Primary Location" and NAP fields for each site, adding "Service Area Radius" (e.g., "10 miles around Chicago's North Side") to feed schema.org's serviceArea for GEO entity mapping. For content creation goals, like blog audits, add an optional "Content Focus" field (e.g., "Optimize for voice search queries") to guide AI toward personalized outputs. Seasonal businesses (e.g., holiday retailers) can include "Time-Sensitive Details" in Experience, such as "Peak season challenges and solutions," ensuring outputs reflect timely, user-centric relevance per Google's helpful content rules.

Start simple: Copy the form into Google Forms or a tool like Typeform, then add 2-3 custom fields based on your type, no need for major overhauls. This customization makes your GEO content feel bespoke, like a local expert chatting directly with searchers, while keeping audits efficient and SQEG-compliant.

Integrating E-E-A-T Details with Schema Markup for GEO

To supercharge your GEO efforts, use the assessment form data to generate schema markup that embeds E-E-A-T on your site (embedding it into your website's HTML). For example, create a LocalBusiness schema for your business profile and Person schema for the owner, linking testimonials via Review types. This makes your content AI-parseable, aligning with SQEG for helpful, entity-rich pages. Here's a simple JSON-LD template (replace with your info):

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Chicago Plumbing Pros",
  "founder": {
    "@type": "Person",
    "name": "Mike Johnson",
    "jobTitle": "Owner & Licensed Plumber",
    "memberOf": "Chicago Plumbers Union",
    "knowsAbout": "Eco-friendly plumbing in urban areas"
  },
  "review": [
    {
      "@type": "Review",
      "reviewBody": "Quick and friendly service—fixed our leak in under an hour!",
      "author": {"@type": "Person", "name": "Local Customer"},
      "reviewRating": {"@type": "Rating", "ratingValue": "5"}
    }
  ]
}

Google recommends JSON-LD as the preferred format for schema markup, a lightweight JavaScript-based method that's easy for search engines to process. To implement it, simply paste the JSON-LD code into the head section of your target webpage's HTML, allowing it to load seamlessly alongside the content for optimal crawling. If you're using a platform like WordPress, plugins such as Rank Math or Schema Pro can streamline adding and managing schema without manual code edits. Once added, validate it using Google's Rich Results Test to confirm crawlability, transforming your form data into a GEO powerhouse that elevates local audits and fosters truly engaging, connected content.

Key Factors for Trustworthiness in Google's E-E-A-T Signals

Secure Website Practices

A secure site is the first line of defense, signaling to Google and users that your content is protected and professional, essential for local businesses handling sensitive info like appointments or payments.

• HTTPS Encryption: Implement HTTPS to safeguard user data, building immediate confidence and aligning with SQEG's safety criteria. For a local plumber, this means secure forms for quote requests, preventing harm from potential breaches and boosting AIO trust in your listings.

Transparent Information

Transparency lets users verify who you are, turning visitors into confident customers, key for E-E-A-T in local search where proximity matters.

• Contact Information: Feature clear NAP details and "About Us" pages with easy access, allowing locals to reach out quickly. Example: A Chicago plumber's site with a sticky footer NAP builds trust for "near me" queries.
• Author Transparency: Showcase bios, qualifications, and affiliations to humanize your brand. For small businesses, a simple "Meet Our Team" page with local ties (e.g., "Licensed in Illinois since 2010") reinforces credibility in AI summaries.

Accurate and Verifiable Content

Accuracy ensures your content stands up to scrutiny, with verifiable elements that AI can cite reliably for trustworthy local advice.

• Credible Sources: Cite authoritative references like local regulations or expert opinions to back claims. A plumber referencing Chicago Building Code for repairs adds weight to GEO-optimized guides.
• Fact-Checking: Verify all info for errors or misinformation, crucial for SQEG's reliability focus. Regularly audit pages to keep details current, like updated service areas.
• Regular Updates: Refresh content with fresh insights, showing ongoing commitment. For local businesses, seasonal tips (e.g., "Winter Prep for Chicago Pipes") demonstrate attentiveness.

Positive Brand Reputation

Reputation builds through social proof, helping AI position your business as a dependable local choice in curated responses.

• User Reviews: Display genuine testimonials from platforms like Google or Yelp, signaling trust. Integrate them on-site with schema for verifiable, AIO-friendly proof.
• Mentions and Backlinks: Highlight positive features from reputable sites, reinforcing authority. Local mentions (e.g., chamber newsletters) strengthen hyperlocal GEO signals.

Ethical Practices

Ethics ensure long-term reliability, avoiding deceptive tactics that could undermine your E-E-A-T foundation.

• Disclosures: Clearly note affiliations or ads to prevent misleading users, per SQEG's transparency rules. For local services, disclose "partnered with local suppliers" upfront.
• User Safety: Steer clear of clickbait or harmful info, protecting visitors. Secure forms and accurate service descriptions build confidence for decisions like booking a plumber.

Using Your E-E-A-T Template to Build Trustworthiness: A Simple Checklist

With your E-E-A-T assessment template in hand, one of the biggest wins is strengthening trustworthiness, the bedrock of the whole framework that tells Google and AI your local business content is safe, accurate, and worth recommending. Google's SQEG makes it clear: Trustworthiness isn't just about what you say but how reliably users can depend on it for real decisions, like picking a plumber in Chicago. This checklist simplifies how to use your template responses to evaluate and boost this signal, turning raw details into GEO-friendly content that feels secure and genuine for AI-curated summaries.

A Quick E-E-A-T Breakdown for Your Template

Start by reviewing your template through these lenses; Experience and Expertise show you've got the know-how, Authoritativeness proves others recognize it, and Trustworthiness seals the deal with reliability. For each, pull from your form answers to spot strengths or gaps, then tweak your pages accordingly.

• Experience (First-Hand Knowledge): Does your template highlight personal stories or case studies that prove real involvement? (E.g., "Mike's 15 years fixing Chicago leaks" from your form—add it to bios for that lived-in feel.)
• Expertise (Qualifications): Are bios and training details detailed and practical? (E.g., "Licensed apprenticeship in 2005"; use this to explain services from a real-world angle on your pages.)
• Authoritativeness (Recognition): Do associations, awards, or mentions back up your standing? (E.g., "BBB Accredited since 2012"; link them on an "About Us" page to position you as a local go-to.)
• Trustworthiness (Reliability): Is info verifiable with sources, security, and no tricks? (E.g., "HTTPS site with privacy policy"; embed testimonials with dates/sources from your form for social proof.)

Easy Ways to Enhance Trustworthiness from Your Template

Take your form data and make quick upgrades: Capture honest reviews by adding 2-3 examples with dates and sources to pages, ensuring they're genuine for SQEG's no-misinformation rule. Secure your site with HTTPS and easy-to-find contact pages and display your NAP in your footer for transparency. Cite credible local sources in content, fact-check everything, and update regularly to show you're on top of things. Display trust signals like badges or policies (privacy/terms in the footer) to protect users, and respond to feedback to build that reputable vibe—no clickbait or hidden fees.

To show it off, weave template details into schema markup, like Review types for testimonials or ethicsPolicy for commitments. This makes your GEO content AI-ready, helping it shine in local searches where trust wins every time.

Why Structured Formats Matter for E-E-A-T Details in Your Assessment Form

When business owners or SEO pros fill out an E-E-A-T assessment form, the raw details, like certifications or licenses, might come in free-form text, but Google's SQEG and helpful content guidelines don't demand a strict format; instead, they reward authenticity and clarity that makes your content trustworthy for users and AI alike. For optimal SEO/GEO, though, structuring this info as machine-readable data (following schema.org vocabulary) is key—it helps AI models like Grok or Gemini extract and normalize it accurately, while Google's crawlers spot E-E-A-T signals on your site, boosting AIO citations. Think of it as turning "Illinois Plumbing License #PL12345 since 2010" into a clean, parseable entry that avoids confusion over dates or issuers.

For certifications and licenses specifically, lean on schema.org's EducationalOccupationalCredential or Credential types, which include essentials like name, credentialCategory (e.g., "Professional License"), issuingOrganization, validFrom/validThrough dates, and recognition (e.g., "State-licensed"). In your form responses, use simple bullet points or tables with consistent fields: "Certification Name | Issuer | Date Issued | Expiration | Description" to feed straight into schema markup. AI thrives on this, minimizing rephrasing errors: for example, it could transform a vague note into JSON-LD like {@type: EducationalOccupationalCredential, "name": "Illinois Plumbing License", issuingOrganization: "Illinois Department of Public Health", validFrom: "2015", validThrough: "2025"}. This setup makes your GEO content entity-rich and ready for AI-curated summaries, where credentials are highlighted without guesswork.

Avoiding Common Pitfalls in E-E-A-T Forms for Stronger GEO Content

Even with a solid template, filling out E-E-A-T details can trip up small businesses if not done thoughtfully. Google's SQEG warns against unsubstantiated claims, while GEO principles stress verifiable, entity-linked data to avoid AI misinterpretation in AIOs. Here's how to sidestep pitfalls like generic responses or missing links, ensuring your form outputs fuel trustworthy, local-optimized content.

Pitfall 1: Vague or Unverified Details

Problem: Bios like "Experienced plumber" lack proof, weakening Expertise per SQEG. Fix: Use specifics from the form (e.g., "15 years licensed in Illinois") and link to credentials. Use AI to generate schema-ready bios for GEO.

Pitfall 2: Overlooking Local Relevance

Problem: Ignoring geo-ties (e.g., no Chicago mentions) dilutes hyperlocal signals. Fix: Tie answers to your area in the form (e.g., "Union-trained for Chicago's old pipes"), helping AI create conversational content like "Winter leak fixes for your neighborhood."

Pitfall 3: Incomplete Social Proof

Problem: Testimonials without sources seem fabricated. Fix: Always include dates/links in Trustworthiness; validate with schema's Review type to boost AIO citability without exaggeration.

By addressing these, your form becomes a GEO powerhouse. Be sure to test schema outputs with Google's Rich Results Test to confirm eligibility for rich results.

What's Next: Turning E-E-A-T Details into GEO-Powered Local Wins

Now that you've filled out this E-E-A-T assessment template and have EEAT-focused business details at your fingertips, imagine feeding them into AI prompts to breathe life into your site, optimizing owner bios to showcase E-E-A-T signals like genuine experience and expertise through conversational narratives, updating 'about' pages with entity-rich stories that AI loves to summarize, or revamping product/services landing pages to optimize for AIO (AI Optimization) to land in Google's featured overviews alongside GEO for broader generative visibility. This structured block of E-E-A-T details is key to generating content outputs that give AI and Google exactly what they're looking for in each signal, real-world anecdotes for Experience, specialized insights for Expertise, credentials for Authoritativeness, and verifiable proof for Trustworthiness, ensuring your webpage content ranks higher and gets cited more in AIOs.

For business owners, marketers, and SEO pros, this is where GEO truly shines: Paste your normalized E-E-A-T data into specialized prompts like our strategies for AI-interpretable local SEO content and E-E-A-T for GEO citations to build trustworthy profiles. For comprehensive audits, dive into mastering local SEO audits with AI prompts in 2025, which infuses your unique voice into 'about' or landing pages, transforming static content into dynamic, entity-rich assets that drive visibility. Head over to EZlocal AI tools for free starters, and see how these details elevate your GEO strategy, positioning your business as the top choice in every "near me" conversation.

Conclusion

This E-E-A-T questionnaire is a useful tool for GEO content that stands out. Filling it out once powers endless AI-generated audits and pages that feel personal and authoritative. For marketers and SEO pros, it's the bridge from data to delightful user experiences, ensuring your local business thrives in AI search. Copy the form or use it today, and with the right webpage refinements, watch your content earn those coveted AIO spots.

Please note: While this guide offers practical E-E-A-T optimization tips, prompt examples, and best practices to align with Google's guidelines, AI-generated outputs (from tools like Grok, ChatGPT, or Gemini) can vary based on the model, your inputs, and current data—always review and human-test them for accuracy, as AI might introduce errors, hallucinations, or non-compliant elements. For optimal results, combine AI insights with your expertise, cross-check against official sources like Google's Search Quality Evaluator Guidelines, and test implementations to confirm they support your goals without risking penalties.